13 Feb 2012
| by Matthew Chapman
Normoyle has been director of marketing at the publicly-funded broadcaster since September 10, after a spell as its director of audiences. She is a former director of marketing at Motorola. In November last year, DFS appointed Krow to handle its 84m advertising account after a review launched ...
13 Feb 2012
| by Loulla-Mae Eleftheriou-Smith
Coke Zero has launched a TV and digital pan-European marketing push, which introduces the "taste...The campaign targets young men and features a TV ad running across terrestrial and digital channels, with the ad also airing on video on demand services ITV.com, 4oD, Five and Sky Player until March.
Activity is also live on www.cokezone.com , with a PlayStation promotion supporting the campaign ...
13 Feb 2012
| by Sarah Shearman
-regulatory guidelines for advertising alcohol on social media sites.
EFRD has now launched an online training tool ...
is currently running for the advertising community about how to market alcohol responsibly.
In the UK ...
year, both Diageo and Heineken struck major advertising deals with Facebook to collaborate on digital ...
13 Feb 2012
| by Loulla-Mae Eleftheriou-Smith
in Ansell's sexual wellness division, said the testimonials used in the advertising are developed from real ...
13 Feb 2012
| by Maisie McCabe
was the most watched show while it was on TV, apart from the half hour between 6.30pm and 7pm, and peaked with an impressive 8.3 million viewers, a 31% share.
The British Academy Film Awards, presented by Stephen Fry ...
13 Feb 2012
| by Alex Brownsell
week's Brit Awards, with a competition offering consumers the chance to duet with their favourite ...
13 Feb 2012
| by Daniel Farey-Jones and Nick Batten
are claiming for their tablet editions, as part of an "educational" initiative to grow the tablet advertising...was reiterated by his boss, advertising director Malcolm Stoodley, when MediaCom's Chris Priest pointed out ...
13 Feb 2012
| by Maisie McCabe
Bakers, the Nestle owned pet food brand, has created an ad for dogs, which includes a high-pitched whistle that can not be heard by humans.
13 Feb 2012
| by John Reynolds
BMW is providing 4,000 vehicles to transport athletes and officials during this year's Olympics.
The 800sqm two-storey venue will be positioned on columns above the Waterworks river, situated between the Olympic Stadium and the Aquatics Centre.
The British architecture firm Serie won the competition ...
13 Feb 2012
| by Maisie McCabe
was responsible for advertising strategies across the portfolio and charged with centralising commercial ...
