Search results for British Television Advertising Awards

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Unilever partners with News Corp and Viacom for digital content

28 May 2012 | by Loulla-Mae Eleftheriou-Smith

for News Corp's 'Touch', a new television drama featuring Kiefer Sutherland, which was unusually released ... for professional content on sites such as YouTube and Facebook. Soap opera TV shows date back to the 1950s, when ... days of TV channels when the likes of Persil and Omo and others were sponsoring the 30-minute soap ...

Dove seeks 'brand love' with strategic shift to Facebook

22 May 2012 | by Loulla-Mae Eleftheriou-Smith

think advertising on Facebook doesn t pay back, but for Dove, this is the right thing to do ...

Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic

10 May 2012 | by Rachel Barnes

He doesn't like the words 'digital' or 'advertising'. So what does propel successful brands...Unilever chief executive Paul Polman does not like advertising. Or, at least, he does not like the word 'advertising'. 'If I project ourselves out five or 10 years, then I don't see Unilever as an advertiser, I see us as a solutions provider. I see us as a co-creator, with the consumer, of mainstream ...

Brad Pitt to be new face of Chanel No 5

10 May 2012 | by John Reynolds

Pitt will be the face of the upcoming advertising campaign for Chanel No 5, Chanel disclosed ... advertising campaign is expected to start filming in London this week. Previous films stars including Catherine Deneuve and Nicole Kidman have previously been the face of the fragrance. The high-profile TV ...

Sector Insight: soap, bath and shower

09 May 2012 | by Jane Bainbridge

Unilever it has helped boost sales for Colgate-Palmolive in 2011 but its TV ad for Sanex Zero % was banned ...

Boots revamps pharmacies to reflect specialities

04 May 2012 | by Matthew Chapman

advertising with the potential for TV advertising to raise awareness of some services such as eye health ...

Save the planet marketing 'won't change consumer behaviour'

03 May 2012 | by Gemma Charles

campaign and in 2011, we saw a record number (more than 11,000) of votes received for the 'FF' award ...

Brand Manager of the Week: Lucy Green

02 May 2012

Describe yourself in three words . Passionate, musical and dedicated. What would you be if you weren't a brand manager? A musical theatre performer in the West End. What attracted you to your current job? Andrex is a true British heritage brand at the top of its game. Forward ...

Unilever tops 2012 Marketing Society Awards nominations

01 May 2012 | by Kim Benjamin

Unilever, ASOS, British Gas, McDonald's and John Lewis top the nominations shortlist for the 2012...Zone Radio Advertising Bureau RadioCentre Scotty Brands Finance director s award British Gas Nectar Award British Gas Dr Pepper the Pepperhood (Coca-Cola) Zone Hotels ... Awards for Excellence. The FMCG giant has been cited in five different categories, including social ...

Unilever's Paul Polman claims marketers 'rapidly losing ground' to consumers

01 May 2012 | by Rachel Barnes

and advertising. Where products came from, and the company behind them, will be factors in purchase decisions ...

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