Campaign: British Sausage Appreciation Week Client: British Pig Executive PR team: Good Relations Timescale: March-November 2004 Budget: £90,000 Last year marked the seventh British ... to the formation of the British Sausage Appreciation Society, with around 7,000 members. Objectives To position ...
Twice a year, the world's beautiful people descend on London for the British Fashion Council ... in corporate sponsorship. 'The benefits of sponsorship are enormous,' says British Fashion Council chief ... their own PR and advertising campaigns to promote their involvement. So corporate support is great ...
Campaign: Britain's Best Sausage award Client: Powters PR team: Quay West Communications...of sausages eaten in the UK each year. It won Britain's Best Sausage at the Meat Poultry News Awards ... was to achieve mass coverage of an obscure trade award with a relatively small budget. To overcome this problem, the team decided to use the award as a news hook to get media coverage and planned a short, but high ...
the findings; a study into British happiness levels from NOP and a review of existing information on the mood ...
Tobacco giant British American Tobacco (BAT) is launching a corporate social responsibility initiative to improve relations with stakeholders and critics. BAT head of corporate social responsibility Adrian Marshall announced at the conference that the company would be holding a series of face ...
Kazoo Communications has landed a bundle of PR projects for Bass Leisure Retail's student-oriented 90-strong pub chain, It's a Scream. The campaigns focus on the work of the student media through sponsorship of the Radio 1 Student Radio Awards and working with events promoter Mean Fiddler ...
. An exclusive TV interview with the winner, Les Manning from Crewe, was negotiated for GMTV for 9 November ...
s task was to launch the new season s crop, reminding British consumers that Jersey Royals were in ... the exclusive nature of the crop. John Nettles, Jersey s most famous television detective in his role as Jim ... by Nettles. Three farmers were given media training to prepare them for radio and TV interviews. BBC TV ...
WINNER
Attic Futura s Shine magazine is to launch its first beauty awards, with 15 categories...Attic Futura s Shine magazine is to launch its first beauty awards, with 15 categories such as Best Cosmetic Ad Campaign and Best Skin Moisturiser. The ceremony will be held on 8 November, with winners decided by readers and an expert panel. Launched in April 1999, Shine targets women ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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