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Glue Isobar wins AkzoNobel DIY digital creative account

will run across TV and radio. Its appointment follows that of Bartle Bogle Hegarty in June last year ...

Reckitt Benckiser ramps up Durex global digital plans

before airing on TV. It is understood that the appointed agency will be Durex s first retained ...

Digital killed the marketing star

into what might be happening. In a section headed 'How we create value for advertisers and marketers ... on investment of the advertising, when properly designed, when the big idea is there, can be much more efficient ... , Premier Foods vowed to cut costs to help fund a 50m advertising blitz for its eight 'power brands ...

TBWA lands £100 million global Aquafresh account

advertising account....s global advertising, including a UK spend of 10 million, will now be led out of TBWA\London. The appointment will strengthen the agency s existing relationship with GSK, which involves advertising for brands ... including Sensodyne. It also handles advertising for the Lucozade energy drink. Grey s recent work ...

Luther Pendragon to help ABPI tackle controversial NHS reforms

The Association of the British Pharmaceutical Industry has called in Luther Pendragon to devise a

ZenithOptimedia retains Superdrug media

decades. Superdrug spent 6 million on its advertising last year and The Perfume Shop spent 1 million, according to Nielsen. In 2010, Superdrug held a review of its advertising account that resulted ... Advantage Card, as well as a major TV campaign featuring its brand ambassador, the actress Joanna Page. ...

Pitch Update

at the news that Mini is looking for a new global advertising partner. Word is that the reported US pitch ... advertising pitch, called in November and handled by Oystercatchers, has progressed. M C Saatchi, VCCP ... their hats in the ring. As one of the world's biggest advertisers, the process is likely to be lengthy ...

Leagas Delaney wins Lil-Lets brief

Lil-Lets, the feminine care brand, has appointed Leagas Delaney to its advertising business ahead...The account, which was previously handled by Big Advertising, moves without a pitch. Leagas Delaney will be responsible for spearheading advertising to support a 10 million relaunch of Lil-Lets. Advertising will break across TV, print and online from spring next year. In July, Lil-Lets appointed ...

CMW lands digital task for Elastoplast

included an animated TV ad in which a boy told a story about a giraffe that escaped from the zoo. ...

MediaCom picks up Revlon from Starcom

It is believed the decision is part of an as yet unconfirmed global realignment by the cosmetics company. Separate reports claim MediaCom, which already handles Revlon's US account, has been awarded ... to comment. UPDATE: MediaCom confirmed on 5 December it had been awarded global media planning and buying ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.