09 May 2012
| by Jane Bainbridge
Unilever it has helped boost sales for Colgate-Palmolive in 2011 but its TV ad for Sanex Zero % was banned ...
08 May 2012
| by Keith Glasspoole
Biometric measurement can be a valuable tool in helping us understand how advertising works, writes...When it comes to understanding how advertising works, we know that what people feel about an ad ...
questions about ads?
In fact, as well as being central to understanding whether advertising works, asking ...
, as advertised by the latest variation on the Oxo family, with fatherly advice being dispensed via an internet ...
03 May 2012
| by Gemma Charles
campaign and in 2011, we saw a record number (more than 11,000) of votes received for the 'FF' award ...
18 Apr 2012
| by Matthew Heath, chief strategy officer, LIDA
of the brand getting it right from TV to augmented-reality digital outdoor.
The simple-to-explain visual ...
of priorities.
As this range becomes more popular, I hope the creativity in its advertising will grow ...
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30 Mar 2012
| by Matthew Chapman
measures approved by Shapps include a further round of "Portas Pilots" to trial some of the TV star ...
14 Mar 2012
| by Arif Durrani
The UK's commercial television sector has continued to attract advertising spend since December...2012 Olympics.
Last week, Thinkbox revealed the TV advertising market grew by 2.2% to a record 4 ...
total of 887 new or lapsed advertisers (those that had not used it for at least five years) used TV advertising in 2011, accounting for 2.6% of total TV ad revenues, according to the TV marketing body ...
09 Mar 2012
| by Jan Worsley
and risk takers than the average grocery shopper.
For brands looking to reach this group, advertising ...
advertising to help them choose what they buy, this rises significantly to 61% of taste setters.
Advertising is more effective for this group, with more than four fifths (86%) of taste setters noticing ...
07 Mar 2012
| by Mads Holmen
of viewership) while drawing total audience numbers in TV that only a decade ago would have seen a network show ...
old males only 9.2% can now be considered heavy TV users, while 41.2% of the same age group belong in the 'lightest' TV category.
Additional studies from Nielsen and Comscore have also shown that the online ...
17 Feb 2012
| by Gemma Charles
The survey, conducted by Decipher Research, aimed to measure the effectiveness of social video advertising.
It surveyed online video viewers aged between 18 and 34, across four social video campaigns from FMCG brands Guinness, Coca-Cola, Unilever s Cornetto and Energizer Batteries, from July ...
14 Feb 2012
| by Onesixtyfourth
frustration appears to be morphing into a sense of despair.
Fifty two percent of British respondents ...
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