22 May 2012
| by Loulla-Mae Eleftheriou-Smith
think advertising on Facebook doesn t pay back, but for Dove, this is the right thing to do ...
10 May 2012
| by Rachel Barnes
He doesn't like the words 'digital' or 'advertising'. So what does propel successful brands...Unilever chief executive Paul Polman does not like advertising. Or, at least, he does not like the word 'advertising'.
'If I project ourselves out five or 10 years, then I don't see Unilever as an advertiser, I see us as a solutions provider. I see us as a co-creator, with the consumer, of mainstream ...
10 May 2012
| by John Reynolds
Pitt will be the face of the upcoming advertising campaign for Chanel No 5, Chanel disclosed ...
advertising campaign is expected to start filming in London this week.
Previous films stars including Catherine Deneuve and Nicole Kidman have previously been the face of the fragrance.
The high-profile TV ...
09 May 2012
| by Jane Bainbridge
Unilever it has helped boost sales for Colgate-Palmolive in 2011 but its TV ad for Sanex Zero % was banned ...
04 May 2012
| by Matthew Chapman
advertising with the potential for TV advertising to raise awareness of some services such as eye health ...
03 May 2012
| by Gemma Charles
campaign and in 2011, we saw a record number (more than 11,000) of votes received for the 'FF' award ...
02 May 2012
Describe yourself in three words .
Passionate, musical and dedicated.
What would you be if you weren't a brand manager?
A musical theatre performer in the West End.
What attracted you to your current job?
Andrex is a true British heritage brand at the top of its game. Forward ...
01 May 2012
| by Kim Benjamin
Unilever, ASOS, British Gas, McDonald's and John Lewis top the nominations shortlist for the 2012...Zone
Radio Advertising Bureau RadioCentre
Scotty Brands
Finance director s award
British Gas Nectar Award British Gas
Dr Pepper the Pepperhood (Coca-Cola) Zone
Hotels ...
Awards for Excellence.
The FMCG giant has been cited in five different categories, including social ...
01 May 2012
| by Rachel Barnes
and advertising.
Where products came from, and the company behind them, will be factors in purchase decisions ...
30 Apr 2012
| by Loulla-Mae Eleftheriou-Smith
The campaign, created by Ogilvy and launching at the start of May, features a TV ad and showcases the brand s packaging redesign and the introduction of two new fragranced variants, Blushing Poppy and Peach, and Vanilla and Gold Iris. The campaign will run until the end of September.
Unilever hopes to bring new ...
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