to remove filtersHelen Edwards on Branding: The third way
05 May 2010 | by Helen Edwards
big stroke of luck: to be blessed with the most telegenic presence in the new age of live TV debates ...
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Opinion: The Marketing Society Forum
12 May 2010 | by Staff
Shake n' Vac to return to its most memorable ad makes sense. If there has been another advertising ... campaign fulfills the first role of any advertising idea in that it is memorable. I applaud the move ... , Managing director, St Luke's Received wisdom holds that there is a link between advertising ...
Avoiding a red card
27 Apr 2010 | by Joe Thomas
study by cash-machine advertising specialists atmAd suggests that 35% of British consumers will respond to World Cup-linked advertising only if it is from one of the 13 official FIFA World Cup sponsors ... The tightening of the rules regarding advertising linked to FIFA's World Cup tournaments does ...
Creativity in numbers
27 Apr 2010 | by David Tiltman
-generated advertising content. This is not an original idea, but it is taking place on an unprecedented scale - 13 ... markets, either on TV or via online channels. The plan represents a step up from Unilever's previous ...
Biggest brands: Top 100 online advertisers 2010
30 Mar 2010 | by Adam Woods
As many advertisers were forced to cut back last year, so media owners probably comforted ... to 506.3bn in 2009 - a 9.7% year-on-year increase. While half of the UK's top 100 online advertisers cut ... by the prospect of solid ROI at a time when they were striving to cut marketing costs. 'Advertising budgets ...
Biggest brands: Top 100 advertisers 2010
23 Mar 2010 | by Nicola Clark
by finance directors or consultants. Adspend among the top 100 advertisers fell by 854m a reduction ... the advantage of facing less competition for prime advertising positions. Neil Johnston, head of buying at OMD UK, said: "Price deflation has created an opportunity for brands. The cost of entry for TV ...
Special Report - Market Research: The numbers game
17 Mar 2010 | by Richard Abbott
of the most famous advertising slogans in the UK. This campaign also demonstrates the power of using research in advertising. This can also be seen in the latest ads for GSK's mouthwash brand Corsodyl, which ... such information in their advertising and PR need to be careful; consumers can go through data with a fine ...
Special report: Experiential - From live to LOUD
17 Feb 2010 | by Robert McLuhan
are used to. Treating it as just another form of advertising can backfire, as some brands learned when ... are getting it wrong. A classic mistake, he believes, is to assume that banner advertising is needed to draw ...
The Work
08 Feb 2010
, as the focus of an online marketing drive. Aims: Using online advertising and email marketing, Lexus wanted ... Pop, launched in 2009 and was promoted on TV, radio and outdoor, as well as online. Aims ... on product quality, so brand becomes everything and advertising its main driver. Drench's first ad featured ...
Sector insight: Household fresheners
27 Jan 2010 | by Jane Bainbridge
.5% with manufacturers cutting advertising budgets and putting most of their marketing support into point-of-sale price ... -selling brand and the bulk of its advertising activity has focused on its dual-fragrance Symphonia plug-in product, with a particular emphasis recently on its Mix Match variant. Air Wick's advertising uses ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
