Panadol to sponsor Keith Lemon's jump to ITV1
29 Mar 2012 | by Maisie McCabe
and Fearne Cotton, recording the highest audiences of any TV programme on digital TV in 2011 ...
recently launched a 1m TV ad campaign for its Nivea For Men Sensitive range. Follow Nick Batten ...
and Fearne Cotton, recording the highest audiences of any TV programme on digital TV in 2011 ...
Advertiser should pay less to reach people on Facebook than on TV because the former skews mainly...Speaking at an event held by TV marketing body Thinkbox on Friday (23 March), Sharp said to grow ... more often, they notice everything you're doing. You should pay less to reach those people. TV reaches ... tactics that skewed towards light buyers were of "great strategic value". He said TV had a higher value ...
. Big TV buy? Add mobile," says Valoti. "Outside back cover in The Standard tonight? Imagine what mobile ... into all digital channels. "Advertisers are following consumers, who are increasingly using mobile ... by advertisers. As an industry we are lagging well behind the consumer. "Time spent with mobile devices ...
It is believed the decision is part of an as yet unconfirmed global realignment by the cosmetics company. Separate reports claim MediaCom, which already handles Revlon's US account, has been awarded ... to comment. UPDATE: MediaCom confirmed on 5 December it had been awarded global media planning and buying ...
Time to Change mental health charity, Carmex and Warner Brothers have become the first advertisers...The 19-inch digital screens are able to play full TV ads with sound and are situated in vending machines in the female and male washrooms of bars and clubs such as The Living Room chain, and bar ... -Tech said it would look to encourage relevant brands which were advertising on the screens to sell products ...
. The deal will allow P G to advertise its brands, such as Max Factor, Pantene and Fairy, across the mobile ... bulk deal with one advertiser. "We haven't pushed the mobile sites heavily as yet. There is a ... was right first and foremost, before we started to wrap advertisers around it." IPC currently has 30 ...
." Elsewhere, Ikea has launched a 60-second TV ad and is running 10-second spots inspired by the 1970s BBC ...
Advertising Bureau. Hard to imagine now, but no one thought it would work, and plenty told me I would be mad ... Byrite. Or that first 'Coronation Street' centre break on Thames TV for 40k. The one event I would never miss... I s the Media Week Awards. Not for the winning, more for the drunken random pestering ...
: number of accounts won; outstanding client solutions; number of awards won and contribution ... ; major staff hires and number of awards won. Both awards will be decided by the editorial team ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.