Bakers creates TV soundtrack just for dogs
13 Feb 2012 | by Maisie McCabe
Bakers, the Nestle owned pet food brand, has created an ad for dogs, which includes a high-pitched whistle that can not be heard by humans.
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Skyn condom brand takes testimonial approach
13 Feb 2012 | by Loulla-Mae Eleftheriou-Smith
in Ansell's sexual wellness division, said the testimonials used in the advertising are developed from real ...
RB takes to Facebook to sell Cillit Bang extension
09 Feb 2012 | by Loulla-Mae Eleftheriou-Smith
and is bringing back its advertising character Barry Scott to bolster its marketing offensive.
TBWA lands £100 million global Aquafresh account
09 Feb 2012 | by Sara Kimberley
advertising account....s global advertising, including a UK spend of 10 million, will now be led out of TBWA\London. The appointment will strengthen the agency s existing relationship with GSK, which involves advertising for brands ... including Sensodyne. It also handles advertising for the Lucozade energy drink. Grey s recent work ...
Sector Insight: Vitamins and supplements
08 Feb 2012 | by Jane Bainbridge
Wines joined Seven Seas in January 2011. He handles all marketing, advertising and digital ...
All Her Majesty's brands: 10 brands the Queen can't live without
07 Feb 2012 | by Staff
Majesty is no promiscuous shopper: some warrants awarded to brands date back centuries. 1. Cars: Land ... . Chocolates: Bendicks The Queen is known to dip into Bendicks bittermints on occasion. She awarded ...
Luther Pendragon to help ABPI tackle controversial NHS reforms
07 Feb 2012 | by Elizabeth Pears
The Association of the British Pharmaceutical Industry has called in Luther Pendragon to devise a
Unilever personal care brands sponsor British Lotus F1 Team
06 Feb 2012 | by Loulla-Mae Eleftheriou-Smith
, are to sponsor British Formula 1 team Lotus in a multi-year deal.
Brand barometer: Men's deodorants - which is most prominent on the web?
03 Feb 2012 | by Gemma Charles
Lynx has the highest share of voice but the 'Smell Like a Man' advertising from Procter & Gamble
TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations
02 Feb 2012 | by Staff
TBG Digital, AKQA and Adam & Eve lead nominations for this year's Revolution Awards 2012, set...have received seven nods each. AKQA will be hoping to pick up awards for Best Use of Mobile and Best Use of Consumer Engagement, while Adam Eve is up for awards including Best Integrated Marketing Campaign and Best Viral. The Awards take place at Grosvenor House, Park Lane, in London on Friday 20 ...
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