Sainsbury's Bank 'rainbows' by AMV BBDO
24 Apr 2012
Abbott Mead Vickers BBDO has created a TV ad to promote Sainsbury's Nectar Credit Card.
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Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
Unilever, ASOS, British Gas, McDonald's and John Lewis top the nominations shortlist for the 2012...Zone Radio Advertising Bureau RadioCentre Scotty Brands Finance director s award British Gas Nectar Award British Gas Dr Pepper the Pepperhood (Coca-Cola) Zone Hotels ... Awards for Excellence. The FMCG giant has been cited in five different categories, including social ...
Insurer awards digital media to iProspect and Carat
05 Apr 2012 | by Nick Batten
Aegis Media's iProspect and Carat have been awarded the search and digital media business
Visa Europe 'flow faster' by Saatchi & Saatchi
19 Mar 2012
Visa Europe has unveiled its new 2012 advertising campaign, featuring the sprinter Usain Bolt....The work, created by Saatchi Saatchi, marks the first appearance from Bolt in his role as Visa Europe s "innovation ambassador". The TV ad, which launched across Europe on 17 March, also includes cameo appearances from athletes who are part of "Team Visa Europe". Set to a soundtrack of Hundred ...
Santander targets females with 'more human' marketing strategy
07 Mar 2012 | by Alex Brownsell
. The TV execution features a voiceover stating, "You play, you save. You spray, you save. Stay in bed all ... director at Santander, told Marketing it was important to add a greater "human" element to its advertising ... , which has previously focused its advertising around brand ambassadors such as Formula 1 drivers Lewis ...
AmEx campaign by Digitas and CP&B lands top Facebook Studio award
27 Feb 2012 | by Ian Darby
Porter & Bogusky, has won the inaugural Facebook Studio Award....-tier "gold" awards in the contest. These were US-based EVB for its "serenading unicorn" work for Wrigley ... . There were also two silver winners and four bronze awards. However, there were no UK winners among the 11 ... Benjamin from JWT. The awards support the Facebook Studio platform that was launched in April 2011 ...
GoCompare goes Looney in latest ad
20 Feb 2012 | by Sara Kimberley
GoCompare, the price comparison site, has launched a Looney Tunes-style TV ad featuring The Three...28m advertising account. Follow Sara Kimberley on Twitter @SaraKimberley ...
Axa launches debut integrated campaign
01 Feb 2012 | by Sarah Shearman
The campaign is Axa's first integrated campaign across all of its businesses, which includes health and motor insurance. Axa claims it its spending 20m on the campaign. It is launching two TV ... to the advertising account in June last year . Havas Media Group handled the media for the campaign ...
Nationwide brings mortgages to the fore with its latest ads
27 Jan 2012 | by Alex Brownsell
The financial services brand, which unveiled its new brand positioning in September , will launch a TV, radio and in-branch campaign on 6 February, promoting its 'Save To Buy' product, which offers first-time buyers mortgages with a 5% deposit. Ads will also feature Nationwide's offer of a 500 ...
Aviva 'for the love of your home' by AMV BBDO
26 Jan 2012
Aviva has released a set of idents for its partnership with the Home channel to advertise its home
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
