O2's Sally Cowdry Q&A: 'You can't use advertising to tell people to trust you'
04 May 2012 | by Noelle McElhatton
Marketing quizzed O2 marketing director Sally Cowdry about the strategy behind last week's O2 Wallet launch
Click
to remove filters
City AM, the free financial newspaper, has secured Lexus as the headline sponsor of its annual awards for the next two years.
Marketing quizzed O2 marketing director Sally Cowdry about the strategy behind last week's O2 Wallet launch
Unilever, ASOS, British Gas, McDonald's and John Lewis top the nominations shortlist for the 2012...media marketing for its Lynx Excite campaign. ASOS, British Gas, McDonald s and John Lewis have ... ) Coley Porter Bell Kenco Millicano (Kraft Foods) JWT Brand revitalisation British ... communications ASOS British Gas Nectar Launch: British Gas John Lewis adam eve Mercedes Abbott ...
Aegis Media's iProspect and Carat have been awarded the search and digital media business respectively for insurance brands esure and Sheilas' Wheels after a competitive pitch.
as it seeks to keep pace with the rising tide of British and EU regulation.
Communication Group, single customer view e-Dialog, British Airways live weather campaign Red Eye ...
Tesco UK & Ireland chief executive Richard Brasher has been unveiled as the chair of the judges for this year's Marketing Society Awards for Excellence in association with Marketing.
RBS Insurance has appointed British Gas commercial director Rick Vlemmiks to head up its newly...-specific experiences. Former HBOS marketer Vlemmiks was promoted to the position of commercial director at British ... marketing across the organisation. During his time at British Gas, Vlemmiks was credited with instigating and leading the brand's partnership with British Swimming, developing the partnership with Nectar ...
Accolades were awarded to brands and agencies including Flourish Creative, Neon, the British Heart Foundation and Marks Spencer. The evening also saw Ignite chairman ... Association of Publishing Agencies International Content Summit 2010 Third Sector British ...
Santander is seeking a PR agency to help the Spanish banking giant become a more integral part of corporate Britain.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.