O2's Sally Cowdry Q&A: 'You can't use advertising to tell people to trust you'
04 May 2012 | by Noelle McElhatton
thief] can do nothing. Will there be a play on consumer trust in advertising the Wallet? I don ...
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Direct Line Group recruits former HSBC marketer Evans
17 May 2012 | by Alex Brownsell
Evans, previously head of customer management, retail banking and wealth management at HSBC's UK operation, will report to chief marketing officer Rick Vlemmiks, who joined from British Gas in February ... brand , with TV ads featuring its bulldog mascot, joined by actor Martin Clunes. ...
Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
Unilever, ASOS, British Gas, McDonald's and John Lewis top the nominations shortlist for the 2012...Zone Radio Advertising Bureau RadioCentre Scotty Brands Finance director s award British Gas Nectar Award British Gas Dr Pepper the Pepperhood (Coca-Cola) Zone Hotels ... Awards for Excellence. The FMCG giant has been cited in five different categories, including social ...
When social media turns bad: dealing with negative comments
26 Apr 2012 | by David Benady
about an ad, the advertisers need to take note. If it is during sarcastic commentary about a football ... positive view. Advertising is polarising, so marketers need to understand the effect it will have on non ... complaints were eventually made to the Advertising Standards Authority, which went on to clear the ad ...
Facebook's Everson urges marketers to 'make a bet on us'
25 Apr 2012 | by Arif Durrani
in print, TV and digital at Primedia, MTV Networks and Microsoft, she adds: "When I look at my career, I ve ... advertisers and agencies, and to help drive the commercialisation of the business. One of her first moves ... starting mid-last year", with marketers switching from asking why they should advertise on the site ...
HSBC promotes Philip Mehl to pan-Euro role
19 Apr 2012 | by Alex Brownsell
its advertising to explore "the future forces that will shape our world and commerce". ...
My Secret Work Weapon: Your children expose you to a variety of influences
18 Apr 2012 | by Paul Troy, director of consumer marketing, Moneysupermarket.com
Moshi Monsters is huge, for example; the next generation is totally comfortable with the digital space. My kids also tell me about what they see on TV, and they absorb it all. What's really annoying ... never normally would, such as Despicable Me and The Muppets. You work in marketing, you watch TV, and it ...
Confused.com extends Nectar partnership
29 Mar 2012 | by Alex Brownsell
will be promoted with a new TV and radio ad, again featuring its animated brand character and version of disco ... a pitch. Its advertising had previously been handled in-house. ...
ISBA Conference: President spotlights online behavioural ads debate
21 Mar 2012 | by Daniel Farey-Jones
The biggest regulatory issue advertisers face in 2012 is online behavioural advertising, Jon Woods...at Anheuser Busch InBev and president of the World Federation of Advertisers; and Claire Harrison ...
Mobile adspend soars 157% as FMCG and retail brands follow consumers
20 Mar 2012 | by Sarah Shearman
are understood to have boosted investment in mobile advertising, in an effort to reach what internet analytics ... month. According to annual figures from the Internet Advertising Bureau (IAB ... devices to access the web while watching TV. For the first time, retail is among the top ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
