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big stroke of luck: to be blessed with the most telegenic presence in the new age of live TV debates ...
, Barclays may well benefit from the 'halo' of its Simon Cowell-inspired TV counterpart. The challenge ... that are trustworthy, not frivolous. Broadcast is not always the answer but in this instance, a TV ad would have been ...
, but all advertisers should consider their potential...director at British Gas, believes their influence will only grow. 'The bigger comparison sites ... , warns against brands adopting this approach. 'Advertisers who dismiss price-comparison sites before ...
As many advertisers were forced to cut back last year, so media owners probably comforted ... to 506.3bn in 2009 - a 9.7% year-on-year increase. While half of the UK's top 100 online advertisers cut ... by the prospect of solid ROI at a time when they were striving to cut marketing costs. 'Advertising budgets ...
by finance directors or consultants. Adspend among the top 100 advertisers fell by 854m a reduction ... the advantage of facing less competition for prime advertising positions. Neil Johnston, head of buying at OMD UK, said: "Price deflation has created an opportunity for brands. The cost of entry for TV ...
into Thiam's wounds, up popped Andrew Moss, the chief executive of Aviva, the Pru's main British rival ...
was rapped by the Advertising Standards Authority earlier this year when it emerged the company did ...
taken out, accounting for more than 90% of vehicles in 2008, according to the Association of British ...
The £12m process, incorporating 1300 branches, will be completed by the end of 2010. Santander uses its brand in more than 40 countries, but, to date, it has received UK exposure only through its sponsorship of the Formula One British Grand Prix. Recent ads for its UK high-street banks have also carried ...
The global account is worth £20.4m; £2m of this will be invested in the UK. Separately, Euro RSCG has been awarded the NYSE's global creative account, formerly held by Fallon Minneapolis. The NYSE has previously run UK campaigns across outdoor, press and online. It is believed that it plans ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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