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Yelp signs up Brands2life to make impact in British market

Yelp, the online city guide, has brought in Brands2Life as it attempts to make an impact in the UK market.

The joy of sex marketing

first TV campaign in 12 months to promote its Performax Intense condom, while Mates owner Ansell ... in this category." Rowe admits sensitivity is required when it comes to TV, but draws attention to other ... explains. "In India, there is very little advertising or awareness condoms are still a taboo purchase. We ...

Cookie consent: how to stay on the right side of the law

will have to put into obtaining meaningful consent . Persistent behavioural advertising cookies ... where your advertising cookies are used. Next, gather information in relation to each cookie used ...

Electrolux reviews £25m ad business

The company, which owns brands including AEG and Zanussi, has issued an RFI to agencies. The winning shop will create brand advertising and product launch campaigns for this year and 2013. The deadline is 10 February and agencies shortlisted will be invited to a briefing in Stockholm, where ...

Krow wins pan-European Le Creuset account

Le Creuset, the French cookware brand, has appointed Krow to handle its pan-European advertising...Creuset's first international advertising campaign, which will run across the UK, Germany and Scandinavia. Ignite was the incumbent on the UK account. Le Creuset built a strong advertising reputation in the 90 ...

All Her Majesty's brands: 10 brands the Queen can't live without

Majesty is no promiscuous shopper: some warrants awarded to brands date back centuries. 1. Cars: Land ... . Chocolates: Bendicks The Queen is known to dip into Bendicks bittermints on occasion. She awarded ...

TfL's Chris Macleod on marketing's battle against Olympic gridlock

is still open for business. There's a lot of mythology we have to dispel." Underpinning the advertising ... 's 60m marketing budget . This was also the year in which TfL was named Advertiser of the Year ...

Gadget Show Live calls in Fugu to attract mainstream consumers

The exhibition is an offshoot of the Channel Five TV programme and includes appearances from the show s presenters Suzi Perry, Jason Bradbury, Jon Bentley, Ortis Deley and Pollyanna Woodward. Fugu has been tasked with handling the PR media campaign for the Live exhibition, which takes place ...

What do you do when the prime minister comes knocking?

When politicians express negative opinions about brands and their advertising, marketers start...advertising on TV 32-hours a week and a call for him to "protect" consumers from such ads by ordering ... . "Anyone who enjoys watching a football match will see quite aggressive advertisements on the television ... . The British Retail Consortium published a new code of conduct and the Advertising Association (AA) set up ...

Aviva's Amanda Mackenzie at Davos: lessons for marketers and the role of business in society

in Davos to promote British talent alongside model Lily Cole and Sir Tim Berners-Lee (inventor of the world ...

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