18 Apr 2012
Which?, the consumer champion, is continuing its "works for you" campaign with a new TV spot.
21 Mar 2012
| by Sara Kimberley
Kimberly-Clark-owned nappy brand, Huggies, is launching its biggest advertising campaign in more...A multimillion-pound TV campaign launching today (21 March) will promote the launch of Huggies' new "drylock system", which it says leaves a baby's skin super dry for up to 12 hours and helps to prevent leaks.
The ad, created by Ogilvy Mather, features two babies, Alfie and Evie, talking in baby ...
01 Feb 2012
| by Ben Hall
collected a Toy of the Year award last week and was the best-selling toy in the last quarter of 2011....of the Year by retailers last week at the British Toy and Hobby Association's Toy Fair.
Sales were driven by strong word-of-mouth marketing and social media sites, without TV advertising, according to Chris ...
TV ad in three years for Christmas last year , picked up three awards (Best Hobby and Model, Best ...
19 Jan 2012
Euro RSCG London has created a social media and TV campaign for Reckitt Benckiser's Durex brand.
12 Dec 2011
| by Sara Kimberley
Hornby, the model railway brand, is making a play for Christmas with its first TV ad in three years
02 Dec 2011
| by Staff
BSkyB's Nicola Casperson was named Marketer of the Year at the inaugural Brand Event Awards...Accolades were awarded to brands and agencies including Flourish Creative, Neon, the British Heart Foundation and Marks Spencer.
The evening also saw Ignite chairman ...
Awards celebrated the event marketing strategies of some of the globe's biggest brands.
The event ...
21 Nov 2011
Gift experiences company redletterdays.co.uk has launched a TV campaign....The work uses footage of real people enjoying the brand s Indoor Skydiving, Spa Day and Rally Driving experiences.
The 30 second spots will run across a number of UK digital and satellite and television stations with media planning and buying handled by MNC. ...
03 Nov 2011
| by John Reynolds
Tyrrells has won another award. Have you tried one?'
The answer would no doubt have been 'yes'. Tyrrells ...
with university placements at ad agencies Leo Burnett and JWT, but he still cites core advertising 'as the most ...
, the company has shunned TV ads, opting instead for word-of-mouth, PR and a deep focus on the product ...
02 Nov 2011
| by Sophie Maden
been rejected by the advertising watchdog, prior to stricter guidelines on imagery in outdoor...'s suitability for outdoor advertising had to be judged separately from its suitability for TV advertising.
P ...
], advertisers do need to be mindful of our tightened position moving forward."
The changes were made ...
the nature of the product advertised, the context of the ad and its location, the medium the ad appears ...
25 Oct 2011
| by Sara Kimberley
Nike has launched a US TV and online campaign featuring a girl who never stops running, to promote