03 Sep 1999
| by SOPHIE BARKER
.
WPP owns two full-service PR networks with healthcare divisions, and at
least 15 medical advertising ...
includes leading medical
advertising firms. But Shire Hall will not join Common Health, the loose ...
19 Feb 1999
| by MARGO JAMES
, unlike Europe, there are no restrictions
on who a company communicates with - hence television and press..., unlike Europe, there are no restrictions
on who a company communicates with - hence television and press
advertising of prescription-only medicines. Should our regulations be
changed to permit advertising to the consumer, and what effect would it
have on the healthcare PR business if that were ...
18 Sep 1998
| by IAN DARBY
their backs on advertising value
equivalents (AVEs) according to a PR Week straw poll of ten in-house PR...A majority of pharmaceutical companies make use of in-depth
evaluation techniques and are turning their backs on advertising value
equivalents (AVEs) according to a PR Week straw poll of ten in-house PR
departments.
Eight out of ten conduct favourability analysis and message
analysis ...
24 Jul 1998
| by MAGGIE BROWN
and national press advertising campaign about genetic
modification.
The advertisements acknowledge ...
23 Jan 1997
| by NEIL KENDLE
by the manufacturers in
advertising as the biggest thing to happen to contraception since the
sixties ...
manager make it look uncaring.
Unipath is running an advertisement in the national press under ...
11 Oct 1996
and glass manufacturer, has hired the Grey
advertising and PR group to run a worldwide corporate image ...
silicon breast implants, will work with Grey
Advertising, GCI and APCO on an integrated campaign ...
and consumer PR. The agency competed for the account against
three other firms, including advertising agency ...
12 Jul 1996
Ruder Finn, has won a pounds 29 million global communications and
advertising contract from...Ruder Finn, has won a pounds 29 million global communications and
advertising contract from ...
in March, follows a
two-month pitching process involving 12 public relations and advertising
firms ...
, advertising,
direct marketing and Internet promotion. The account, which has been
allocated a total budget ...
03 May 1996
| by NICK PURDOM
, Virgin Direct had run
advertisements in national papers and a mould-breaking television
campaign ...
stories in paid-for
advertising space .
Advertorials, Advertisement Features or Promotions ...
as difficult subjects . Her
clients include the Commission for New Towns, Nuclear Electric, British
Gas ...
to remove filters
