Unilever, ASOS, British Gas, McDonald's and John Lewis top the nominations shortlist for the 2012...Zone Radio Advertising Bureau RadioCentre Scotty Brands Finance director s award British Gas Nectar Award British Gas Dr Pepper the Pepperhood (Coca-Cola) Zone Hotels ... Awards for Excellence. The FMCG giant has been cited in five different categories, including social ...
to the role of chief executive at MHP, in Brand Republic's round-up of this week's people moves in advertising...Advertising MEC brings in Michael Dick as new head of strategy from global solutions in London as he leaves Coca-Cola North West Europe. He will replace Charlie Wright who has moved to MEC in Singapore. ( Campaign) Marketing Heinz has appointed Giles Jepson as chief marketing officer ...
in print, TV and digital at Primedia, MTV Networks and Microsoft, she adds: "When I look at my career, I ve ... advertisers and agencies, and to help drive the commercialisation of the business. One of her first moves ... starting mid-last year", with marketers switching from asking why they should advertise on the site ...
are understood to have boosted investment in mobile advertising, in an effort to reach what internet analytics ... month. According to annual figures from the Internet Advertising Bureau (IAB ... devices to access the web while watching TV. For the first time, retail is among the top ...
The UK's commercial television sector has continued to attract advertising spend since December...2012 Olympics. Last week, Thinkbox revealed the TV advertising market grew by 2.2% to a record 4 ... total of 887 new or lapsed advertisers (those that had not used it for at least five years) used TV advertising in 2011, accounting for 2.6% of total TV ad revenues, according to the TV marketing body ...
page in the past two weeks, along with British Airways, Nokia, Marks Spencer and Disney . Greater ... ; we were already getting thousands of guesses, before it had even launched on TV. The brand pages ... on TV. We re proud to have been among the first brands to go live with Twitter brand pages. We re ...
in advertising, marketing and media....Advertising The COI 's former deputy chief executive, Peter Buchanan , has joined HMDG as a consulting director. ( Campaign ) Iris has hired Bob Udale from Start Judge Gill as global planning director and Lindsay Landy as senior strategist from Philips Consumer Lifestyle division ...
in advertising, marketing and media....Advertising Bray Leino, the Mission Marketing Group-owned full service agency, has appointed ... . ( Campaign ) The Radio Advertising Bureau is backing its 350,000 drive to champion higher standards ... HarperCollins. ( Marketing ) British Airways has promoted Abigail Comber to the position of head of brands ...
to create high-impact TV ads, but is it worth being annoying to be remembered, asks David Benady..... For "irritating", read "memorable".' Other dotcom TV ads in the top 10 included Moonpig.com, showing people ... . Some observers argue that it came across more like an ad for the TV talent show than for the retailer ... Ogilvy Mather 8 19= British Airways Bartle Bogle Hegarty 8 19 ...
LG has become the latest television manufacturer to partner Google as part of the search giant...LG will showcase a new line of televisions powered by Google TV at next week's Consumer Electronics Show (CES) in Las Vegas. Google's TV platform combines television programming, web browsing ... and Vizio for its television platform. Sony has launched Google TVs to the US market, while Samsung ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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