01 May 2012
| by Kim Benjamin
Unilever, ASOS, British Gas, McDonald's and John Lewis top the nominations shortlist for the 2012...Zone
Radio Advertising Bureau RadioCentre
Scotty Brands
Finance director s award
British Gas Nectar Award British Gas
Dr Pepper the Pepperhood (Coca-Cola) Zone
Hotels ...
Awards for Excellence.
The FMCG giant has been cited in five different categories, including social ...
03 Feb 2012
| by Gemma Charles
is still open for business. There's a lot of mythology we have to dispel."
Underpinning the advertising ...
's 60m marketing budget . This was also the year in which TfL was named Advertiser of the Year ...
19 Jan 2012
| by Matthew Chapman
on motor racing.
The brand is increasingly shifting its motor-racing activity from the British Grand ...
12 Jan 2012
| by Sara Kimberley
advertising activity to support its sponsorship of the England football team, claiming it is "supporting a ...
13 Oct 2011
| by Daniel Farey-Jones
through behavioural targeting and integrated Clubcard data.
Digital advertising's evolution continues ...
Acxiom has brought in digital advertising veteran Scott Howe as chief executive.
Meanwhile, mass ...
in the form of Xaxis.
On the supply side, TV companies are readying themselves to shift to platforms ...
21 Jul 2011
| by Staff
The BR 200 list of the best advertising, marketing, media, PR and digital blogs from around...9
Ad Rants
32912
10
Adland.TV
32361 ...
49
BlogStorm
9113
50
Advertising Lab
9002 ...
21 Jul 2011
| by Staff
The BR 200 list of the best advertising, marketing, media, PR and digital blogs from around...103
Confessions of a wannabe ad man
4228
104
Real fresh TV ...
148
Renaissance chambara
2907
149
Adhunt advertising blog ...
21 Jul 2011
| by Staff
The BR 200 list of the best advertising, marketing, media, PR and digital blogs from around
21 Jul 2011
| by Staff
The BR 200 list of the best advertising, marketing, media, PR and digital blogs from around
20 May 2011
| by Alex Brownsell
. The latter incorporated QR into its TV campaign featuring Heston Blumenthal and Delia Smith, offering recipes for those scanning the codes.
'We were the first UK retailer to use QR codes in a TV campaign, so ...
that advertisers risk disappointing consumers if the content does not match the effort required to access it. 'If ...