Save the planet marketing 'won't change consumer behaviour'
03 May 2012 | by Gemma Charles
campaign and in 2011, we saw a record number (more than 11,000) of votes received for the 'FF' award ...
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Measuring emotional engagement through biometrics
08 May 2012 | by Keith Glasspoole
Biometric measurement can be a valuable tool in helping us understand how advertising works, writes...When it comes to understanding how advertising works, we know that what people feel about an ad ... questions about ads? In fact, as well as being central to understanding whether advertising works, asking ... , as advertised by the latest variation on the Oxo family, with fatherly advice being dispensed via an internet ...
Sector Insight: DIY retailing
25 Apr 2012 | by Jane Bainbridge
customer insight, financial services, all advertising, instore brand marketing and PR and local community ...
Commercial TV and radio remain strong in Q1
14 Mar 2012 | by Arif Durrani
The UK's commercial television sector has continued to attract advertising spend since December...2012 Olympics. Last week, Thinkbox revealed the TV advertising market grew by 2.2% to a record 4 ... total of 887 new or lapsed advertisers (those that had not used it for at least five years) used TV advertising in 2011, accounting for 2.6% of total TV ad revenues, according to the TV marketing body ...
Sport: Yacht race sails into the mainstream
16 Feb 2012 | by John Owens
. In the UK, H+K secured and set up a race-long blog with The Independent Online, involving British skipper ... opportunities with race ambassador and British sailing stalwart Sir Robin Knox-Johnston to further generate ...
An absence of leadership
14 Feb 2012 | by Onesixtyfourth
frustration appears to be morphing into a sense of despair. Fifty two percent of British respondents ...
The most irritating ads of 2011
10 Jan 2012 | by David Benady
to create high-impact TV ads, but is it worth being annoying to be remembered, asks David Benady..... For "irritating", read "memorable".' Other dotcom TV ads in the top 10 included Moonpig.com, showing people ... . Some observers argue that it came across more like an ad for the TV talent show than for the retailer ... Ogilvy Mather 8 19= British Airways Bartle Bogle Hegarty 8 19 ...
Think BR: Customer loyalty in 2011
25 Nov 2011 | by Simon Atkinson
This year s Logic Group Customer Loyalty report puts the spotlight on how the British public s relationships with the UK s best known brands are evolving, giving us a feel for what they like and what ... do business with. Far from being a dirty word, British consumers are consenting adults when ...
Brand of the Year 2011 shortlist
09 Nov 2011 | by Staff
As expected, The Marketing Society Brand of the Year 2011 award, in association with ITV...prestigious award an advertiser can win. Chosen by its peers - the readers of Marketing and attendees ... wrong. The candidates for The Marketing Society's Brand of the Year 2011 award, in association with ITV ... of its innovations, effectiveness of its advertising and financial performance where appropriate ...
Adwatch (June 29): Moonpig.com delivers its message
29 Jun 2011 | by Mark Orbine, Creative director, VCCP
idea like that, the best strategy is to just show it. Moonpig's latest TV spot has a Father's Day ... Latest Jun-22 Brand Agency/TV Buyer Recall rank % 1 ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
