18 May 2012
| by Jo Boyd
, in the US Keds has had a revival and is now expanding from shoes into clothing, and TV shows such as Charlie ...
08 May 2012
| by Keith Glasspoole
Biometric measurement can be a valuable tool in helping us understand how advertising works, writes...When it comes to understanding how advertising works, we know that what people feel about an ad ...
questions about ads?
In fact, as well as being central to understanding whether advertising works, asking ...
, as advertised by the latest variation on the Oxo family, with fatherly advice being dispensed via an internet ...
27 Apr 2012
| by Kate Lloyd
to the role of chief executive at MHP, in Brand Republic's round-up of this week's people moves in advertising...Advertising
MEC brings in Michael Dick as new head of strategy from global solutions in London as he leaves Coca-Cola North West Europe. He will replace Charlie Wright who has moved to MEC in Singapore. ( Campaign)
Marketing
Heinz has appointed Giles Jepson as chief marketing officer ...
14 Feb 2012
| by Onesixtyfourth
frustration appears to be morphing into a sense of despair.
Fifty two percent of British respondents ...
27 Jan 2012
| by Daniel Farey-Jones
in advertising, marketing and media....Advertising
The COI 's former deputy chief executive, Peter Buchanan , has joined HMDG as a consulting director. ( Campaign )
Iris has hired Bob Udale from Start Judge Gill as global planning director and Lindsay Landy as senior strategist from Philips Consumer Lifestyle division ...
20 Jan 2012
| by Daniel Farey-Jones
in advertising, marketing and media....Advertising
Bray Leino, the Mission Marketing Group-owned full service agency, has appointed ...
. ( Campaign )
The Radio Advertising Bureau is backing its 350,000 drive to champion higher standards ...
HarperCollins. ( Marketing )
British Airways has promoted Abigail Comber to the position of head of brands ...
27 Dec 2011
| by Stuart Whitwell
The global economic outlook is bleak, with Europe in crisis and shrinking economies struggling to manage their debt repayments.
Consumer confidence has waned to a reported rating of -61, the lowest recorded since 2003.
This is partly fuelled by the high visibility of failing companies on the British ...
25 Nov 2011
| by Simon Atkinson
This year s Logic Group Customer Loyalty report puts the spotlight on how the British public s relationships with the UK s best known brands are evolving, giving us a feel for what they like and what ...
do business with.
Far from being a dirty word, British consumers are consenting adults when ...
26 Oct 2011
| by Howard Milton
needs to take a look at the graphic metamorphosis of General Electric, Lucky Strike, Shell, British ...
13 Oct 2011
| by Daniel Farey-Jones
through behavioural targeting and integrated Clubcard data.
Digital advertising's evolution continues ...
Acxiom has brought in digital advertising veteran Scott Howe as chief executive.
Meanwhile, mass ...
in the form of Xaxis.
On the supply side, TV companies are readying themselves to shift to platforms ...
to remove filters
