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big stroke of luck: to be blessed with the most telegenic presence in the new age of live TV debates ...
] they are also aware that packaging plays an important role in advertising, informing, enhancing and protecting ... couple of years. In fact, changes made to the Committee of Advertising Practice codes, with more set ... by the Advertising Standards Authority, the effects of these rules are likely to filter down to packaging design, too ...
As many advertisers were forced to cut back last year, so media owners probably comforted ... to 506.3bn in 2009 - a 9.7% year-on-year increase. While half of the UK's top 100 online advertisers cut ... by the prospect of solid ROI at a time when they were striving to cut marketing costs. 'Advertising budgets ...
by finance directors or consultants. Adspend among the top 100 advertisers fell by 854m a reduction ... the advantage of facing less competition for prime advertising positions. Neil Johnston, head of buying at OMD UK, said: "Price deflation has created an opportunity for brands. The cost of entry for TV ...
LONDON - ASOS.com has appointed former consultant at advertising agency Mother, Clare Dobbie...as its first advertising agency of record. Prior to consulting for Mother Dobbie was the initial vice ... Banana Republic in London. Dobbie started her career in advertising and worked on a variety of brands ...
The desire to be fit and healthy is as strong today as ever, although many people find it difficult to squeeze exercise time into busy lives. The advent of Nintendo's Wii Fit game, which is now in more than 5m British households, means that home exercise has come a long way since the days of Jane ...
are vastly improved; the Myleene Klass-led advertising campaign has instilled a new sense of style in the M ... 's predecessors. Back in 2001, M S attracted ridicule for its debut TV campaign, which featured a naked woman ...
Procter & Gamble has upped its advertising spend nearly 13% to remain the UK's biggest spender...by advertiser of their spend on TV, press, radio, cinema and outdoor, see the 20 February issue of Marketing ... P G spent just under 203m on advertising in 2007, to retain the number one spot in Marketing's Top 100 Advertisers. Its FMCG rival Unilever was pushed down into third place by COI Communications ...
brand of British preserves for most of the 20th century. Premier Foods acquired the Robertson's brand ... British tables. Cue an avalanche of media stories about the fall of another great British institution ... . This once-great, iconic British brand has, in my view, been systematically dismantled.' You need a new ...
The combination of an economic downturn, cheaper direct marketing channels and pressure from the green lobby has led to a 6% drop in direct mail spend, but while brands are getting better at targeting the right people, the industry still has a long way to go before it sheds its 'junk mail' tag.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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