to remove filtersMPG International wins £4m Hermes account
17 Sep 2008 | by Arif Durrani
LONDON - Hermes, the luxury French fashion brand, has awarded its £4m pan-European media planning
Search results for British Television Advertising Awards
Clients do not see growth potential in Western Europe, admits Sorrell
02 Jul 2010 | by Mark Banham
at Intel s Shaping the Future of TV event yesterday, Sorrell predicted there will be an increasing battle between device manufacturers, platforms and content providers to control the future of the UK TV business. He believes pay TV s share of the UK marketing will increase from around 40% to as much as 60 ...
Study reveals search habits for electronic goods
28 Aug 2008 | by Sarah Crawley-Boevey
that people make fewer online searches when shopping for white goods, or brown goods such as TVs, stereos
4DS loses out as classified ad website opts for NASH
04 Mar 2008 | by Sarah Crawley-Boevey
third-party online advertising after ending its deal with Channel 4 digital sales house 4DS after just...relationships with many advertisers and has mass-market reach, which fits in perfectly with our sales model, he ...
Yahoo! seals T-Mobile ad sales role
17 Jan 2008 | by Andrew McCormick
LONDON - T-Mobile is set to open its portal to advertising after appointing Yahoo! as its exclusive...the mobile web. Companies such as 4th Screen Advertising, AOL, 4DS and Sky Digital Media are all seeking ...
New alcohol marketing rules introduced
04 Jan 2008 | by Isabella Piasecka
. The second new rule prevents TV show producers using their marketing to urge consumers to drink rapidly ... material. It does not however apply to alcohol advertising, which is regulated by the Advertising Standards ...
Canon to link with C4 for video-on-demand offer
30 Oct 2007 | by Andrew McCormick
deal that will see it give away TV content through Channel 4's video-on-demand service 4oD....popular TV service on the internet. Continental Research s report on internet TV services found that a quarter of internet TV viewers use 4oD compared to 16% using BBC s iPlayer, while 12% were found to have ...
Letters
26 Jul 2007 | by Staff
advertising pretension that TV advertising does work. In my opinion, there is no need to question is print ... advertising for publishers, digital TV channels and property owners, where the business is regularly moved ... , the sole exception of marketing/advertising. It is more than possible that people may look back on the six ...
Google to enter in-game advertising market with acquisition
23 Jan 2007 | by by Staff
LONDON - Google could be set to enter the in-game advertising market, with the rumoured acquisition...The search giant is in final negotiations to buy the company, which serves advertising into online games, according to US reports. Google refused to comment. In-game advertising is a rapidly growing market, particularly for massive multiplayer online games such as Second Life. Adscape is a competitor ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
