FitFlop appoints Walker Media to estimated £1.2m media account
21 Mar 2012 | by Maisie McCabe
digital display and TV-buying teams , promoting digital strategist Clive Record to the position of head ...
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Broadcast yourself: Should brands become media owners?
22 Mar 2012 | by Kate Magee
Kate Magee examines whether firms should bypass traditional TV channels and broadcast their own...away at the barrier between TV programmes and online content. Catch-up services, such as the BBC ... recent launch of smart TVs, which allow users to surf the internet alongside TV channels, and January ... TVs will mean that 'in the next two to three years broadcast scheduled channels will compete ...
Huggies launches biggest ad campaign in four years
21 Mar 2012 | by Sara Kimberley
Kimberly-Clark-owned nappy brand, Huggies, is launching its biggest advertising campaign in more...A multimillion-pound TV campaign launching today (21 March) will promote the launch of Huggies' new "drylock system", which it says leaves a baby's skin super dry for up to 12 hours and helps to prevent leaks. The ad, created by Ogilvy Mather, features two babies, Alfie and Evie, talking in baby ...
ISBA Conference: President spotlights online behavioural ads debate
21 Mar 2012 | by Daniel Farey-Jones
The biggest regulatory issue advertisers face in 2012 is online behavioural advertising, Jon Woods...at Anheuser Busch InBev and president of the World Federation of Advertisers; and Claire Harrison ...
Mobile adspend soars 157% as FMCG and retail brands follow consumers
20 Mar 2012 | by Sarah Shearman
are understood to have boosted investment in mobile advertising, in an effort to reach what internet analytics ... month. According to annual figures from the Internet Advertising Bureau (IAB ... devices to access the web while watching TV. For the first time, retail is among the top ...
Commercial TV and radio remain strong in Q1
14 Mar 2012 | by Arif Durrani
The UK's commercial television sector has continued to attract advertising spend since December...2012 Olympics. Last week, Thinkbox revealed the TV advertising market grew by 2.2% to a record 4 ... total of 887 new or lapsed advertisers (those that had not used it for at least five years) used TV advertising in 2011, accounting for 2.6% of total TV ad revenues, according to the TV marketing body ...
Should brands build marketing functions to focus on Facebook? The Marketing Society Forum
14 Mar 2012
, overall growth in subscribers is decreasing and it has limited traction in Asia. Plus the advertising ...
The Tea Council hires Threepipe to make tea 'cool again'
12 Mar 2012 | by Sara Luker
. The agency will be working on a series of tea pop-up shops that all have a British fashion theme to help lift ...
Consumer: Belling recipe book provides tasty tweet
09 Mar 2012 | by John Owens
including targeted bloggers and food media, The Daily Telegraph and The Independent, and TV in the US with a ...
Blue Rubicon launches agency Surname & Surname
08 Mar 2012 | by Sara Luker
the retailer connect with upper-middle-class shoppers by promoting its British heritage, as the firm seeks ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
