08 May 2012
| by Daniel Farey-Jones
awards for the next two years....The car brand replaces Saxo Bank, which sponsored the first two years of the awards.
Paul ...
to associate itself with the best individuals and companies in the City".
The annual award ceremony, which ...
, will take place on 17 October.
Lexus is also sponsoring the Personality of the Year award and a new ...
03 May 2012
| by Maisie McCabe
of 'Homeland', in the final ad break of the TV drama on Sunday (6 May)....Jaguar, in a campaign planned and bought by Mindshare, will premiere the 40-second TV ad as part of its 'Alive' global brand positioning , in the first ad break of 'Homeland' on Sunday.
Following ...
advertisers can become a little obsessed with trying to produce content for viewers, when there is already ...
01 May 2012
| by Kim Benjamin
Unilever, ASOS, British Gas, McDonald's and John Lewis top the nominations shortlist for the 2012...Zone
Radio Advertising Bureau RadioCentre
Scotty Brands
Finance director s award
British Gas Nectar Award British Gas
Dr Pepper the Pepperhood (Coca-Cola) Zone
Hotels ...
Awards for Excellence.
The FMCG giant has been cited in five different categories, including social ...
20 Mar 2012
| by Sarah Shearman
are understood to have boosted investment in mobile advertising, in an effort to reach what internet analytics ...
month.
According to annual figures from the Internet Advertising Bureau (IAB ...
devices to access the web while watching TV.
For the first time, retail is among the top ...
05 Mar 2012
| by Maisie McCabe
.
The Classic FM deal follows TV, radio, print and online marketing to support the launch of the Nissan Micra Dig-S in 2011.
Grainne Arnold, advertising and media manager at Nissan, said: "Classic FM ...
05 Mar 2012
| by Nick Batten
The campaign launched on Saturday with what TMG claims to be a media first on the back cover of a magazine a scratchable advertisement with a layer of mud-like latex applied, which readers scratch away ...
including James Caan and Alex James, who will travel across the UK visiting different British regions ...
01 Mar 2012
| by Maisie McCabe
advertisers to use Absolute Radio's targeted InStream advertising....The radio operator's targeted advertising launched yesterday (28 February) and allows brands to target their radio advertising to listeners who are tuning into the station online by age, gender ...
for providing Absolute Radio with their details, they receive targeted advertising and special benefits ...
21 Feb 2012
| by John Reynolds
Tesco, Ford, Morrisons and News Corporation-owned Sky are among the big-spending advertisers set...advertising opportunities in the title, which is expected to have a cover price of 1. However, the price ...
the situation. A Ford spokesman said it was looking into the possibilities for advertising in the paper.
The majority of brands contacted by Marketing expressed no reservations about advertising in the title ...
29 Nov 2011
| by Sarah Shearman
a light on the numerous British athletes we're supporting as they prepare for what promises ...
28 Nov 2011
| by Daniel Farey-Jones
BMW has become the first advertiser to feature on the Two Towers East, the new roadside displays..., said: "The Two Towers East present advertisers with an opportunity that was previously missing in East London. It is fitting that Tower Hamlets has a prestigious advertising offering that reflects the inward ...