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Adwatch (May 2) Top 20 recall: Audi

02 May 2012 | by Jamie Maker, director, Brave

TV ad for a car; I'm watching a fairy tale. I half expect to see James Stewart walk in from the set ... mountain road with a view of the Mediterranean. That rather homogenised approach to car advertising only ... now have the song stuck in my head. Brand strategy verdict: 9 out of 10 Audi advertising ...

UK will enter recession, suggests consumer confidence index

28 Oct 2011 | by Matthew Chapman

from the British Retail Consortium indicating that this September there were 23,000 fewer people ...

Adwatch (Sept 21) - Top 20 recall: VW Golf Cabriolet goes deep

21 Sep 2011 | by Rachel Barrie, director of strategy, Fallon

advertising lives in its own peculiar world, built out of winding, empty roads, with its own impenetrable ... and adapted to new circumstances. I have a deep fondness and respect for VW advertising, but if there was a ... recall Latest Sep-21 Brand Agency/TV Buyer Recall rank ...

Adwatch (Aug 10) - Meerkat toys a hit with audience

10 Aug 2011 | by Jon Tipple, Head of planning, McCann London

her favourite TV viewing. The words 'It's OK' have surely never broken a man's soul as brutally ... was interested in owning her own meerkat. What's more, she'd got the idea from a TV ad. A really nice TV ad ... , and dedication to, this idea inspires where others just repeat. We are witnessing a great advertising idea ...

Adwatch (15 June): Top 20 recall - Is Autoglass's campaign transparent?

15 Jun 2011 | by Glyn Britton, Strategy director, Albion

to which all TV advertising should surely aspire, right? Not least because ideas like these mean that we ... , the new TV arm of radio advertising agency Radioville, the ad continues Autoglass' established approach ... that for their advertising to cut through, they need a bold creative idea. That in today's ultra-busy and ultra ...

Adwatch (30 March) - Top 20 recall: Is the new Lexus ad making a big noise?

30 Mar 2011 | by Tony Quinn, Head of planning, JWT London

Brand Agency/TV Buyer Recall rank % 1 ( ) Office ...

Most viewers claim not to be swayed by product placement

04 Mar 2011 | by Ed Owen

to having seen product placement in US TV shows and films 17% "all the time", 40% "just occasionally ... not change if they saw it on a TV show or film. Adele Gritten, head of media consulting at YouGov, said ...

Are you part of Middle Britain?

21 Feb 2011 | by Richard Jenkings

. This is done using Mosaic, our consumer classification tool that describes the British population against more ... is more likely to enjoy sedentary activities focused round the TV or computer games. As with most of the population, they are most likely to watch football on the TV. Middle Britain are huge technology consumers ...

Pick & Turkey league (14 Jan 2011)

17 Jan 2011

with its advertising." The ad was written by Mark Waldron, art directed by Dave Godfree and directed ...

The evolution of decision making

08 Dec 2010 | by Richard Morris

the product that you have seen advertised recently. However you may have recently become more conscious ... about what they are buying before they purchase, so informative or emotionally engaging advertising ... to make their purchases as quickly as possible, so advertising that seeks to motivate trial or interrupt ...

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