But how, when and where should advertisers be cool? Of course, there is a book/website called Coolbrands that claims to know the hip from the not. It all depends on whether you trust the judgement of their panel of style-leaders and opinion-formers. A better barometer might be that great live, continuing ...
of their advertising, which proved unremarkable (what I saw of it, anyway). It is a clich that Aussies enjoy ... these factors together and you have an advertising opportunity for someone. As it turns out, Peugeot ...
Retro' award. And maybe some real gongs, too. Flaming Ferraris all around, I'd say. Simon ...
by literally smashing the conventions of auto advertising. So we created an urban obstacle course that blends ...
Volkswagen Canada has used augmented reality (AR) to bring its outdoor advertising to life, showing...To create the campaign, Red Urban Canada, the agency behind the work, embedded markers in the out of home ads, using AR technology to allow mobile devices like iPhones and iPads to unlock and view animations in the advertising in what appears to be real time to the viewer. The AR animations can ...
through behavioural targeting and integrated Clubcard data. Digital advertising's evolution continues ... Acxiom has brought in digital advertising veteran Scott Howe as chief executive. Meanwhile, mass ... in the form of Xaxis. On the supply side, TV companies are readying themselves to shift to platforms ...
this year RAC handed its digital and direct marketing account and advertising duties to Rapier ...
names from the advertising, media, marketing and communications industries to its ranks, recognising ...
in the advertising, media, marketing and communications industries, has been announced and a new nomination added.
innovation and achievement in the advertising, media, marketing and communications industries....BrandRepublic we enjoy a strong heritage in the advertising, media, marketing and communications industries so ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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