The AA calls £7 million advertising review
03 May 2012 | by Jeremy Lee
The AA has put its £7 million advertising account up for pitch....with a number of agencies on specific advertising projects, including McCann London and DCH. The AA ...
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DDB takes emotional approach for new VW Polo campaign
14 May 2012 | by Loulla-Mae Eleftheriou-Smith
for university. It uses the strapline: "Stay in safe hands. Polo. Small but tough." The TV ad broke during ...
Hertz calls review of £10 million pan-Euro media
26 Apr 2012 | by Nick Batten
accounts respectively. The remit includes TV buying, press buying, cinema, outdoor, online media ... . In 2011, Hertz consolidated its global advertising account into DDB. Before this, its advertising business ...
Which Olympic sponsor ads are most shared?
18 Apr 2012 | by Ben Hall
5. British Airways 'boy' All time: 8,039 6. Coca ...
Autoglass launches TV campaign pushing online booking
16 Apr 2012 | by Matthew Chapman
television campaign.
Honda hands online relaunch brief to LBi
12 Apr 2012 | by Ian Darby
previously worked with Collective on its UK digital advertising. This relationship is expected to continue ...
Land Rover launches Discovery 4 spot
02 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
Land Rover has launched a TV spot by Rainey Kelly Campbell Roalfe/Y&R for its Discovery 4 model...team Martin Casson and Martin Davey. The TV ad was directed by Vince Squibb and produced by Gorgeous. Media planning and buying is handled by Mindshare. Land Rover launched its first global TV ...
Nissan launches first short film
30 Mar 2012 | by Sara Kimberley
's efforts to ramp up its advertising in emerging markets. Last year, Bollywood fans were given ...
VCCP wins global McLaren ad brief
29 Mar 2012 | by Jeremy Lee
VCCP has picked up the global advertising account for the high-performance sports car manufacturer
Omnicom and IPG form JV to service $1bn global Chevy account
27 Mar 2012 | by Anne Cassidy
General Motors has awarded its estimated $1 billion global advertising business for Chevrolet to a
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
