to remove filtersHelen Edwards on Branding: The third way
05 May 2010 | by Helen Edwards
big stroke of luck: to be blessed with the most telegenic presence in the new age of live TV debates ...
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Sheffield Arena to become Motorpoint Arena
11 Aug 2010 | by Jacob Mathias
Along with the name change on the arena, the Motorpoint name and logo will appear on all the venue s tickets and advertising. The arena's website, which receives more than 200,000 monthly visits, will also be renamed www.motorpointarena.co.uk. Gary Warren, Motorpoint managing director, said: "The Sheffield Arena ...
Profile: Making his marque
20 Apr 2010 | by Alex Brownsell
suppresses a chuckle at the mention of all the free advertising, shares few characteristics with the tough-talking TV detective. The 43-year-old possesses an easy charm, and can allow himself a few moments of self ... teetered on the brink of disaster. Audi splashed out nearly 23m on advertising in 2009, according ...
Brand Health Check: Honda
14 Apr 2010 | by Jeremy Lee
Marketing's table of 100 top-spending advertisers in 2009. Honda has also failed to capitalise ... confident way. Otherwise, much like its 'Difficult is worth doing' live TV ad that showed skydivers jumping ... advertising, but that emotional connection does not seem to translate into giving consumers a better ...
Biggest brands: Top 100 online advertisers 2010
30 Mar 2010 | by Adam Woods
As many advertisers were forced to cut back last year, so media owners probably comforted ... to 506.3bn in 2009 - a 9.7% year-on-year increase. While half of the UK's top 100 online advertisers cut ... by the prospect of solid ROI at a time when they were striving to cut marketing costs. 'Advertising budgets ...
Biggest brands: Top 100 advertisers 2010
23 Mar 2010 | by Nicola Clark
by finance directors or consultants. Adspend among the top 100 advertisers fell by 854m a reduction ... the advantage of facing less competition for prime advertising positions. Neil Johnston, head of buying at OMD UK, said: "Price deflation has created an opportunity for brands. The cost of entry for TV ...
Special report: Experiential - From live to LOUD
17 Feb 2010 | by Robert McLuhan
are used to. Treating it as just another form of advertising can backfire, as some brands learned when ... are getting it wrong. A classic mistake, he believes, is to assume that banner advertising is needed to draw ...
The Work
08 Feb 2010
, as the focus of an online marketing drive. Aims: Using online advertising and email marketing, Lexus wanted ... Pop, launched in 2009 and was promoted on TV, radio and outdoor, as well as online. Aims ... on product quality, so brand becomes everything and advertising its main driver. Drench's first ad featured ...
BMW reviews UK advertising account out of WCRS after 29 years
03 Dec 2009 | by Staff
LONDON - BMW, a founding client of WCRS, is reviewing its ad account out of the agency, Marketing can exclusively reveal.
Marketers need to be wary of price comparison sites
27 Jan 2009 | by Mary Cowlett
for insurance, but current TV advertising is dominated by comparison sites - the likes of Sheilas' Wheels ... by the growing desire to cut back on household spend, a hefty 43% of British consumers active online in November ... at these sites by limiting the number of tariffs they advertise with them. 'For example, last August, the three ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
