08 May 2012
| by Daniel Farey-Jones
awards for the next two years....The car brand replaces Saxo Bank, which sponsored the first two years of the awards.
Paul ...
to associate itself with the best individuals and companies in the City".
The annual award ceremony, which ...
, will take place on 17 October.
Lexus is also sponsoring the Personality of the Year award and a new ...
03 May 2012
| by Maisie McCabe
of 'Homeland', in the final ad break of the TV drama on Sunday (6 May)....Jaguar, in a campaign planned and bought by Mindshare, will premiere the 40-second TV ad as part of its 'Alive' global brand positioning , in the first ad break of 'Homeland' on Sunday.
Following ...
advertisers can become a little obsessed with trying to produce content for viewers, when there is already ...
05 Mar 2012
| by Maisie McCabe
.
The Classic FM deal follows TV, radio, print and online marketing to support the launch of the Nissan Micra Dig-S in 2011.
Grainne Arnold, advertising and media manager at Nissan, said: "Classic FM ...
05 Mar 2012
| by Nick Batten
The campaign launched on Saturday with what TMG claims to be a media first on the back cover of a magazine a scratchable advertisement with a layer of mud-like latex applied, which readers scratch away ...
including James Caan and Alex James, who will travel across the UK visiting different British regions ...
01 Mar 2012
| by Maisie McCabe
advertisers to use Absolute Radio's targeted InStream advertising....The radio operator's targeted advertising launched yesterday (28 February) and allows brands to target their radio advertising to listeners who are tuning into the station online by age, gender ...
for providing Absolute Radio with their details, they receive targeted advertising and special benefits ...
28 Nov 2011
| by Daniel Farey-Jones
BMW has become the first advertiser to feature on the Two Towers East, the new roadside displays..., said: "The Two Towers East present advertisers with an opportunity that was previously missing in East London. It is fitting that Tower Hamlets has a prestigious advertising offering that reflects the inward ...
27 Sep 2011
| by Sarah Shearman
content."
In July, Ford Europe became the one of the first brands to experiment with advertising ...
22 Jul 2011
| by Maisie McCabe
, said: "We are delighted to have Fiat as our launch advertiser on the Marylebone Tower a site ...
Oxford Street and is the most central advertising tower in the capital." ...
13 Jul 2011
| by Jeremy King
Advertising Bureau. Hard to imagine now, but no one thought it would work, and plenty told me I would be mad ...
Byrite. Or that first 'Coronation Street' centre break on Thames TV for 40k.
The one event I would never miss... I s the Media Week Awards. Not for the winning, more for the drunken random pestering ...
10 Jul 2011
| by Mark Banham
.
This week advertisers including Ford , O2 , Shop Direct and Boots decided to pull their advertising ...