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VW and Microsoft Office 365 sign up for Absolute Radio's InStream advertising

advertisers to use Absolute Radio's targeted InStream advertising....The radio operator's targeted advertising launched yesterday (28 February) and allows brands to target their radio advertising to listeners who are tuning into the station online by age, gender ... for providing Absolute Radio with their details, they receive targeted advertising and special benefits ...

Kwik-Fit pushes value message with £5m campaign

and MOTs, in a £5m television campaign that launches tonight (1 March)....The latest television activity follows on from its 'You ll Be Amazed At What We Do' campaign, which was aimed at raising awareness of Kwik-Fit's product offering. Kwik-Fit hopes its latest ... . Six television and six radio executions will run throughout the year and will be based around ...

Leo Burnett lands Goodyear Dunlop

-European advertising.

Ford turns social to crowdsource mobile-vehicle innovations

to advertise in Rupert Murdoch's new Sun on Sunday , which sold three million copies of its launch edition ...

Suzuki appoints the7stars to £6m media account

awarded its creative account to the Red Brick Road . According to unofficial figures from The Nielsen ...

The seven sins of content marketing

As brands continue to pour forth websites, magazines, ad-funded TV programmes and co ... to stealing others' 'delicious' sandwiches. The campaign was supported by a TV ad about a woman who stole a ... 't just watch a TV ad and go out and buy one; you go online, read information and watch content. It gives ...

Tesco, Ford, Morrisons among first advertisers to sign up for Sun on Sunday

Tesco, Ford, Morrisons and News Corporation-owned Sky are among the big-spending advertisers set...advertising opportunities in the title, which is expected to have a cover price of 1. However, the price ... the situation. A Ford spokesman said it was looking into the possibilities for advertising in the paper. The majority of brands contacted by Marketing expressed no reservations about advertising in the title ...

Aston Martin secures first brand tie-up with Hackett

The offer of a chance to win an Aston Martin V8 Vantage Coupe will be part of Hackett s 'Essentially British campaign. Hackett customers who make a purchase from the menswear retailer s spring/summer collection will be entered into the prize draw. The campaign will break this week with in-store activity ...

BMW 'Olympic sponsorship' by Engine and Dare

The award-winning director of Senna, Asif Kapadia, has turned his hand to a documentary about

Renault unifies UK marketing under 'Va va voom' line

other celebrities. The French manufacturer will now use the line to advertise all its models on sale ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.