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Look launches 'Look What I'm Wearing'

each week. Look will promote the launch of Look What I m Wearing with digital and press advertisements ...

Chevrolet Volt sponsors AskMen Innovation Awards

inaugural AskMen Innovation Awards, which celebrate the last 50 years of life-improving technology....ad placements and site takeovers across AskMen and the bespoke Innovation Awards microsite . Mark Terry, managing director for Chevrolet UK, said: "The partnership with AskMen Innovation Award ... , health, and technology. Each awards category has a shortlist of 25 items, handpicked by AskMen's team ...

Unilever tops 2012 Marketing Society Awards nominations

Unilever, ASOS, British Gas, McDonald's and John Lewis top the nominations shortlist for the 2012...Zone Radio Advertising Bureau RadioCentre Scotty Brands Finance director s award British Gas Nectar Award British Gas Dr Pepper the Pepperhood (Coca-Cola) Zone Hotels ... Awards for Excellence. The FMCG giant has been cited in five different categories, including social ...

Reebok fitness competition lands TV slot

Reebok, the sportswear brand, has partnered with sports broadcaster Eurosport to produce a TV show..., local events and 'The Box' TV schedule. Katrin Ley, brand director for Reebok, EMEA, said: "The fact that Europe's leading sports broadcaster is documenting and televising the 2012 Reebok CrossFit Fitness ... with pay-TV operators Sky and Virgin Media to offer 24 channels of live action from the tournament ...

Mobile adspend soars 157% as FMCG and retail brands follow consumers

are understood to have boosted investment in mobile advertising, in an effort to reach what internet analytics ... month. According to annual figures from the Internet Advertising Bureau (IAB ... devices to access the web while watching TV. For the first time, retail is among the top ...

Public unruffled by 'sexy' outdoor ads

Skimpily dressed models advertising swimwear, lingerie and perfume on billboards do not cause...The study suggests outdoor advertising sits at the bottom of the list of offensive stimuli the public is exposed to, and is perceived to be less capable to offend than TV, the internet, mobile ... in outdoor advertising should be reduced. Last year s banned ad for Lynx, the " cleaner you ...

Grazia releases bespoke edition to celebrate London Fashion Week

Grazia readers were given a chance to comment, influence and vote on the editorial selection process. Even the front cover has been chosen by readers. Advertisers such as Jimmy Choo, Les Petites ... readers an additional level of exclusive content and demonstrates the depth of interaction advertisers can ...

Bourjois taps into London Fashion Week

The campaign, negotiated and created by media agency MEC and branded entertainment agency MCBX, features TV, experiential and social media activity. The activity will run alongside London Fashion Week ... to develop television programmes for Channel 4 hosted inside the pop-up shop and fronted by T4 presenter ...

Tess Macleod Smith joins Net-a-Porter

to advertisers and partners. "The group has developed a reputation for innovation and we want ...

The most irritating ads of 2011

to create high-impact TV ads, but is it worth being annoying to be remembered, asks David Benady..... For "irritating", read "memorable".' Other dotcom TV ads in the top 10 included Moonpig.com, showing people ... . Some observers argue that it came across more like an ad for the TV talent show than for the retailer ... Ogilvy Mather 8 19= British Airways Bartle Bogle Hegarty 8 19 ...

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