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big stroke of luck: to be blessed with the most telegenic presence in the new age of live TV debates ...
years, its single stroke of advertising intuition and a bit of naughty copywriting weren't enough ... - Product really matters. Good advertising works for only so long on its own; a return to honest, well ...
As many advertisers were forced to cut back last year, so media owners probably comforted ... to 506.3bn in 2009 - a 9.7% year-on-year increase. While half of the UK's top 100 online advertisers cut ... by the prospect of solid ROI at a time when they were striving to cut marketing costs. 'Advertising budgets ...
by finance directors or consultants. Adspend among the top 100 advertisers fell by 854m a reduction ... the advantage of facing less competition for prime advertising positions. Neil Johnston, head of buying at OMD UK, said: "Price deflation has created an opportunity for brands. The cost of entry for TV ...
For more than 20 years, the Levi's marketing strategy was defined by big blockbuster TV ads, usually accompanied by a chart-topping soundtrack. In more recent times, however, the jeans and casualwear ... , with activity including audiovisual content on its website, but with no plans to return to TV. The approach ...
and most households had one TV with three channels. We marvelled at the delicious contradiction ...
, as the focus of an online marketing drive. Aims: Using online advertising and email marketing, Lexus wanted ... Pop, launched in 2009 and was promoted on TV, radio and outdoor, as well as online. Aims ... on product quality, so brand becomes everything and advertising its main driver. Drench's first ad featured ...
LONDON - BMW, a founding client of WCRS, is reviewing its ad account out of the agency, Marketing can exclusively reveal.
are vastly improved; the Myleene Klass-led advertising campaign has instilled a new sense of style in the M ... 's predecessors. Back in 2001, M S attracted ridicule for its debut TV campaign, which featured a naked woman ...
for insurance, but current TV advertising is dominated by comparison sites - the likes of Sheilas' Wheels ... by the growing desire to cut back on household spend, a hefty 43% of British consumers active online in November ... at these sites by limiting the number of tariffs they advertise with them. 'For example, last August, the three ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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