Brand builder: Under Armour
24 May 2012 | by Kim Benjamin
launched its first major European marketing push last month, which included a TV and digital marketing ...
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and Eucerin. Carat won last year s Media Campaign of the Year at the Campaign Media Awards for its Nivea ...
launched its first major European marketing push last month, which included a TV and digital marketing ...
Nike has drafted in some big names in football for its latest TV campaign, including Santos FC...The television campaign, created by Wieden Kennedy, is set during a France versus Holland football game that is interrupted by waves of young players who invade the pitch to show they have the skills and hunger to take on the best players in the world, including Wesley Sneijder and Danny Welbeck. ...
, in the US Keds has had a revival and is now expanding from shoes into clothing, and TV shows such as Charlie ...
to build the world's leading Extreme Sports TV distribution company and through brand expansion has become ...
each week. Look will promote the launch of Look What I m Wearing with digital and press advertisements ...
adding value to the consumer as key to growth. In contrast, advertising is an old model squeezed ... to run advertising for Nike, and we grew up being a company built on amazing athletes, products and advertising. We are entering a phase now where all our advertising still has an emotional value, but you ...
to create a conversation on Twitter. British Olympian javelin thrower Goldie Sayers agreed to become a ...
of a company based upon an advertising model is "a little risky". He said: "Advertising is an old ... that creates." Nike has moved away from investing in advertising to the creation of digital services ... t need to advertise to them". ...
inaugural AskMen Innovation Awards, which celebrate the last 50 years of life-improving technology....ad placements and site takeovers across AskMen and the bespoke Innovation Awards microsite . Mark Terry, managing director for Chevrolet UK, said: "The partnership with AskMen Innovation Award ... , health, and technology. Each awards category has a shortlist of 25 items, handpicked by AskMen's team ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.