to remove filtersMcDonald's launches content portal in latest phase of UK 'McMakeover'
15 May 2012 | by John Reynolds
through a TV ad in the next phase of the ongoing A-Z campaign, showcasing a series of McDonald s ethical ...
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McDonald's trials McWaiter service
16 May 2012 | by John Reynolds
McDonald's is trialling table service at a number of its British outlets in a move to drum up
McDonald's serves up 'one a day' fizzy drink for kids
09 May 2012 | by Daniel Farey-Jones
Burnett, including TV, print and digital media starts on the same date. McDonald's pointed out ...
Non-sponsor brands ramp up pre-Olympics sports marketing
09 May 2012 | by Gemma Charles
featuring four Olympic athletes. Subway s campaign across TV, outdoor, digital and social, which launches ... , the delivery firm will provide awards of 1000 to 25 "future Olympians and Paralympians" who will feature ...
Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
Unilever, ASOS, British Gas, McDonald's and John Lewis top the nominations shortlist for the 2012...Zone Radio Advertising Bureau RadioCentre Scotty Brands Finance director s award British Gas Nectar Award British Gas Dr Pepper the Pepperhood (Coca-Cola) Zone Hotels ... Awards for Excellence. The FMCG giant has been cited in five different categories, including social ...
The truth about youth: Do you know Generation Z?
20 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
. Last week, it launched its biggest campaign to date, placing young British talent at the heart of its ... Office this spring involved the launch of a hard-hitting TV ad to educate teenagers about what ...
Starbucks marketer Ian Cranna on changes at the coffee chain
19 Apr 2012 | by Gemma Charles
was publicised by a one-off, 60-second TV ad the day before. Explaining the promotion, fittingly over a coffee ... in desirable locations will be given treatments aimed at celebrating British architecture. One of the stores ...
ISBA slams doctors for 'abdicating responsibility' in obesity debate
16 Apr 2012 | by Arif Durrani
of British advertisers, ISBA....faces record levels of obesity. Just under a quarter of British adults are now classified as obese ... announced plans to ban advertising of foods high in fat, sugar and salt (HFSS), regularly referred ...
Medical body calls for Olympic ban on Coke and McDonald's
16 Apr 2012 | by Daniel Farey-Jones
expertise to provide high quality British food, and help train the 70,000 volunteers that will be needed ...
McDonald's to introduce Olympic happy meal promotion
16 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
that will award 100 children with tickets to the Games, the chance to meet an Olympian, and behind ... as part of a tie-up with publisher HarperCollins. The brand aired a TV ad to promote its grassroots ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
