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Non-sponsor brands ramp up pre-Olympics sports marketing

featuring four Olympic athletes. Subway s campaign across TV, outdoor, digital and social, which launches ... , the delivery firm will provide awards of 1000 to 25 "future Olympians and Paralympians" who will feature ...

Unilever tops 2012 Marketing Society Awards nominations

Unilever, ASOS, British Gas, McDonald's and John Lewis top the nominations shortlist for the 2012...Zone Radio Advertising Bureau RadioCentre Scotty Brands Finance director s award British Gas Nectar Award British Gas Dr Pepper the Pepperhood (Coca-Cola) Zone Hotels ... Awards for Excellence. The FMCG giant has been cited in five different categories, including social ...

McDonald's to introduce Olympic happy meal promotion

that will award 100 children with tickets to the Games, the chance to meet an Olympian, and behind ... as part of a tie-up with publisher HarperCollins. The brand aired a TV ad to promote its grassroots ...

McDonald's kicks off grassroots football push

McDonald's is launching a TV ad to promote its grassroots football sponsorship.

Subway 'live fresh, eat fresh' by McCann London

McCann London has created a set of TV ads to increase public awareness of Subway's nine healthy

McCain 'jackets' by Beattie McGuinness Bungay

Beattie McGuinness Bungay has created a spot for McCain to advertise its new ready-baked jacket

KFC rolls out 'his and hers' ads for BBQ Rancher burger

KFC is to roll out its first 'his and hers' TV ads, to support the release of the BBQ Rancher, its...in the US last year. TV and outdoor ads by Bartle Bogle Hegarty break this week, with the ad for men ...

McDonald's 'first day' by Leo Burnett

McDonald's UK launched its latest brand TV ad on 4 February during the break for Supernanny US on E

PizzaExpress launches celeb-led campaign

The push, created by Adam Eve, features model Jodie Kidd and singer Sophie Ellis-Bextor, among others, describing their favourite PizzaExpress experiences. Kidd and former England rugby player Lawrence Dallaglio will appear in print ads, while TV presenter Patrick Kielty and Ellis-Bextor will appear ...

McDonald's targets coffee drinkers

McDonald's is taking on coffee chains with a TV ad that focuses on the conversations people have...ads created by Ed Tillbrook and Richard Ince will support the radio and TV ads, which were created ... director was Justin Tindall. Peter Cattaneo at Academy directed the TV commercial, while the print ...

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