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Iris wins Domino's digital and DM task

, Domino's launched a TV campaign, created by Big Communications and narrated by the punk poet John Cooper ...

Little Chef brings in Parker Hobart for consumer work

, several of its branches were given an overhaul by celebrity chef Heston Blumenthal for a reality TV show ... to be working with a brand that has rightly earned its place as a British institution. ...

Digital killed the marketing star

into what might be happening. In a section headed 'How we create value for advertisers and marketers ... on investment of the advertising, when properly designed, when the big idea is there, can be much more efficient ... , Premier Foods vowed to cut costs to help fund a 50m advertising blitz for its eight 'power brands ...

KFC rolls out 'his and hers' ads for BBQ Rancher burger

KFC is to roll out its first 'his and hers' TV ads, to support the release of the BBQ Rancher, its...in the US last year. TV and outdoor ads by Bartle Bogle Hegarty break this week, with the ad for men ...

Domino's Pizza calls digital and direct marketing review

Domino's currently works with Big Communications on its advertising, but it is unclear how ... . A large proportion of Domino's marketing budget is spent on digital advertising, with nearly half ... and Twitter to drum up business on a local level. Last year, Domino's launched a TV campaign narrated ...

Burger King hunts for direct agency

last year from the 118 118 owner, The Number. Blundell arrived at Burger King during an advertising ... , and appoint McGarryBowen to its US account and CHI Partners to the UK business. CP B created TV activity ...

Whitbread appoints EHS 4D for CRM activity

restaurant brands to attract a younger audience. Bartle Bogle Hegarty Milton Keynes will work on advertising ...

Burger King calls £12m UK agency review

signaled its intentions to roll-out its advertising on a regional basis by calling a separate pitch for its...for handling the company s UK advertising as well as its work in North America. After Burger King split ... , to the UK for the first time. A 60-second TV spot saw the King gathering people from around the UK ... tour of major British cities, the character has struggled to make the same impact in the UK as it has ...

McDonald's hands Olympics sponsorship brief to Burnett

McDonald's has appointed its roster agency Leo Burnett to handle advertising around its sponsorship...Leo Burnett, which will run the account out of its London office, will work in collaboration with its sister agencies Arc and LeoSport. The brief covers all communications from advertising to the interior design of McDonald's restaurants in the run-up to and during the Games. Last year, McDonald ...

Burger King appoints Publicis as its AOR for Singapore

: "Our advertising requires us to connect with our core consumers and we are confident that Publicis ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.