Taco Bell supports third store opening with tongue-in-cheek outdoor ads
16 Nov 2011 | by John Reynolds
advertising created by Draftfcb, which offer a tongue-in-cheek take on Manchester's deadpan humour and its ...
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McDonald's opts for a pedal-powered festive push
29 Nov 2011 | by Sara Kimberley
McDonald's is unleashing a horde of Santas on bicycles in a Christmas TV ad promoting its new...and buying. Last month, the fast-food giant launched a musical-themed TV ad that portrayed its key ...
Brand of the Year 2011 shortlist
09 Nov 2011 | by Staff
As expected, The Marketing Society Brand of the Year 2011 award, in association with ITV...prestigious award an advertiser can win. Chosen by its peers - the readers of Marketing and attendees ... wrong. The candidates for The Marketing Society's Brand of the Year 2011 award, in association with ITV ... of its innovations, effectiveness of its advertising and financial performance where appropriate ...
Hardee's 'say cheese' by David & Goliath
04 Nov 2011
The TV spot features a young man enjoying his breakfast in a slightly uncomfortable situation. ...
Tyrrells' Oliver Rudgard has a few things in common with the posh Hereford brand
03 Nov 2011 | by John Reynolds
Tyrrells has won another award. Have you tried one?' The answer would no doubt have been 'yes'. Tyrrells ... with university placements at ad agencies Leo Burnett and JWT, but he still cites core advertising 'as the most ... , the company has shunned TV ads, opting instead for word-of-mouth, PR and a deep focus on the product ...
McDonald's 'all-in-one Breakfast Wrap' by Leo Burnett
12 Oct 2011
A TV ad shows people eating their wrap in a number of settings, such as on a bench, in a tent, in a box of socks and on a table at a McDonald s ?restaurant, while a rhyming voiceover describes the various locations in which the meal can be enjoyed. The spot launched this week and will be supported ...
Italian restaurant chain discounts pull in consumer spend
06 Oct 2011 | by John Reynolds
to eat out of home this year, having been third in 2010. Traditional British food occupied the top spot ...
Brand Republic inducts its first Hall of Famers
23 Sep 2011 | by Staff
at BigMouthMedia. To collect their awards were on the night were Dare chief executive Lee Leggett, Blue Rubicon ... who kindly picked up Jill McDonald's award, Mark Cridge, chief executive at Glue Isobar, and John ...
Government rejects calls for ban on junk-food advertising
22 Sep 2011 | by Our Parliamentary correspondent
in place in relation to the advertising of high fat, sugar, salt foods to children." Ministers said ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
