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Domino's Pizza calls digital and direct marketing review

09 Feb 2012 | by Sara Kimberley

Domino's currently works with Big Communications on its advertising, but it is unclear how ... . A large proportion of Domino's marketing budget is spent on digital advertising, with nearly half ... and Twitter to drum up business on a local level. Last year, Domino's launched a TV campaign narrated ...

McDonald's 'first day' by Leo Burnett

06 Feb 2012

McDonald's UK launched its latest brand TV ad on 4 February during the break for Supernanny US on E

Helen Edwards: Marketers beware the pursuit of happiness

25 Jan 2012 | by Helen Edwards, PPA, Business columnist of the year

preparedness to crave more . Once, people were content with single-blade razors, basic cars and 501-line TVs ... BRANDS - In 2010, IKEA repositioned itself around the concept of 'Happy inside' . In its launch TV ... communications, with one TV ad featuring a touring 'happy box' under the endline 'We do happy'. - A new brand ...

PizzaExpress launches celeb-led campaign

17 Jan 2012 | by John Reynolds

The push, created by Adam Eve, features model Jodie Kidd and singer Sophie Ellis-Bextor, among others, describing their favourite PizzaExpress experiences. Kidd and former England rugby player Lawrence Dallaglio will appear in print ads, while TV presenter Patrick Kielty and Ellis-Bextor will appear ...

Burger King hunts for direct agency

12 Jan 2012 | by Sara Kimberley

last year from the 118 118 owner, The Number. Blundell arrived at Burger King during an advertising ... , and appoint McGarryBowen to its US account and CHI Partners to the UK business. CP B created TV activity ...

Marketing magazine revamps with new design, a picture cover and refreshed content

11 Jan 2012 | by Staff

. PPA award-winning columnist Helen Edwards given greater prominence. Profile, Marketing s weekly ...

The most irritating ads of 2011

10 Jan 2012 | by David Benady

to create high-impact TV ads, but is it worth being annoying to be remembered, asks David Benady..... For "irritating", read "memorable".' Other dotcom TV ads in the top 10 included Moonpig.com, showing people ... . Some observers argue that it came across more like an ad for the TV talent show than for the retailer ... Ogilvy Mather 8 19= British Airways Bartle Bogle Hegarty 8 19 ...

McDonald's targets coffee drinkers

09 Jan 2012 | by Sara Kimberley

McDonald's is taking on coffee chains with a TV ad that focuses on the conversations people have...ads created by Ed Tillbrook and Richard Ince will support the radio and TV ads, which were created ... director was Justin Tindall. Peter Cattaneo at Academy directed the TV commercial, while the print ...

McDonald's 'coffee and conversations' by Leo Burnett

09 Jan 2012

A TV commercial, created by Leo Burnett, shows snippets of people's conversations over coffee at the restaurant. It is supported by a series of print executions and a radio ad. ...

Marketing's Adwatch of the Year 2011

13 Dec 2011 | by Gail Kemp

Although the economy has continued to provide a headache for marketers, some TV advertising managed...'s budget data, says: 'Although Adwatch inevitably favours advertisers with a constant television presence ... is the industry's most respected barometer of which TV ads are most memorable to consumers. This year's table ... . New-to-TV brands including Wickes and Autoglass make their Adwatch of the Year debut, while B Q ...

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