The outdoor and print ads are the first for the brand by JWT since it picked up the business.They feature Mr Kipling s Jubilee-edition Great British Fancies and the new Victoria Mini Classics recipe. The creative shows miniature figurines enjoying the Jubilee celebrations. The work will run from 14 May ...
The campaign involves a mix of above- and below-the-line advertising, social media, experiential marketing and PR activity, and kicks off with a new microsite . At the heart of the campaign will be "Professor Gregg T Bud" Greggs' own "tastebudologist". ...
. The work features TV, outdoor, digital and social media activity, and will run nationally....The TV spot celebrates the wisdom of making cider in the dark and how it makes Magners taste even better. In it, the inhabitants of Clonmel continue their normal daily activities at night, including playing tennis, getting their hair cut and attending the local nudist society. The spot was created ...
Starbucks launched its biggest-ever advertising campaign in the UK, inviting customers to come...The campaign began with a TV ad that ran during a primetime slot. It was also seeded online. Supporting activity included a promotion, inviting customers to come into a Starbucks store and "introduce themselves" in order to receive their complimentary drink. ...
Oreo has marked its 100th birthday with an advertising campaign featuring some of the brand's most
The campaign, by Abbott Mead Vickers BBDO, will launch online and on Twitter, followed by TV and press. It is based around the idea that, when you re hungry, you re not quite yourself. Collins and Stephanie Beacham, known for their diva-like behaviour, star in the work. The Twitter campaign involves ...
Cockburn's Port has launched its first advertising campaign for 15 years....The advertising features 96- and 48-sheet posters in London. The campaign was produced by BETC London, which won the account in September. ...
Lea & Perrins has launched an advertising campaign by M&C Saatchi.
Beattie McGuinness Bungay has launched a multimedia campaign for BPEX, the British Pig Executive...and poster ads urging people to "grill it before you buy it", as well as online display advertising, partnerships with key bloggers and social media advertising support. ...
William Grant & Sons has launched a global TV and print campaign for Tullamore Dew.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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