24 May 2012
| by Gemma Charles
Lewis, who joined the brewer five years ago from Carlsberg where he was marketing controller, leaves Wells Young's on Thursday 31st May.
During his time at the brewer, Lewis oversaw new advertising for Bombardier beer, featuring actor Rik Mayall and created by Karmarama. He also rolled out new ...
23 May 2012
| by Loulla-Mae Eleftheriou-Smith
The tie-up will be promoted through a campaign that builds on the brand's 'Seriously Mixed Up Fruit' messaging.
The work comes after Vimto revealed it would be moving its marketing spend from TV ...
advertiser InSkin Media to create a further wave of branded online games in a multimedia promotion.
Clare ...
23 May 2012
| by Loulla-Mae Eleftheriou-Smith
The repositioning has been kicked off with a new TV ad by BBH that features a group of dogs turning up to a party hosted by cats.
The hostility between the two species is broken down by the dogs proffering a crate of J20. The ad ends with the strapline, "A bottleful of togetherness".
Last year ...
16 May 2012
| by Loulla-Mae Eleftheriou-Smith
brand portfolio, through an engaging 'Great Little Ideas' campaign that fits perfectly with our British ...
15 May 2012
| by Zaid Al-Zaidy, chief strategy officer, TBWA\London
audience that s in love with primetime TV shows such as I m A Celebrity Get Me Out of Here Britain ...
heart.
Adwatch: Top 20 recall (May 16)
Latest
May-09
Brand
Agency/TV Buyer ...
15 May 2012
| by Sarah Shearman
More than 140 brands, many from the FMCG sector, have invested in advertising on Twitter since it launched paid-for opportunities in the UK last September.
Speaking to Marketing one year after ...
other online advertising.
Wang refused to break down revenues and declined to comment on pricings ...
14 May 2012
| by Gemma Charles
secret gig in a forest. Director Owen Harris, who most recently directed BAFTA award winning TV series ...
Drawing on its Swedish heritage, the drive is themed around the strapline " n-established since 1882" and will be spearheaded by a TV campaign, created by RKCR/Y R, breaking tomorrow (15 May). Set ...
11 May 2012
| by Sarah Shearman
premium product called British Farmers Loaf....The 1.40 loaf, which comes in wholemeal and white variants, is made from 100% British wheat and is Hovis biggest launch of the year.
The campaign, created by Dare, starts this weekend with a TV ad ...
that goes into making each loaf.
The ad will run on TV for the next four weeks, with a second burst ...
11 May 2012
| by Matthew Chapman
by advertising brand manager Melissa Matthews, who was previously head of brand strategy at Samsung.
Weight ...
11 May 2012
| by Matt Chapman
. However, Gissing argues the facts were misconstrued, claiming that offers were advertised on quieter days ...