Marketing spend to increase in 2012, indicates survey
11 May 2012 | by Matthew Chapman
, advertising is expected to see the most robust performance across the year with 85% of respondents believing ...
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Adwatch (May 16) Top 20 recall: Bird's Eye
15 May 2012 | by Zaid Al-Zaidy, chief strategy officer, TBWA\London
audience that s in love with primetime TV shows such as I m A Celebrity Get Me Out of Here Britain ... heart. Adwatch: Top 20 recall (May 16) Latest May-09 Brand Agency/TV Buyer ...
Adwatch (May 2) Top 20 recall: Florette
09 May 2012 | by Russell Ramsey, executive partner, JWT London
abandoned any notion of provenance or freshness story in the TV ad so they ve opted for option two, let ... stab at making it entertaining. The couple make the meal scenario is well worn in food advertising ... (May 9) Latest May-02 Brand Agency/TV Buyer Recall rank ...
Adwatch and Webwatch (April 25 ) Top 20 recall: Tesco
25 Apr 2012 | by Richard Warren, Joint chief executive, DLKW Lowe
's advertising for the past two or three years. Some kind of themed price-cutting campaign or offer mechanic ... between supermarkets? Or, put another way, is the ' 110m advertising review', really an ad review, or a ... of customer wallets over their lifetime' or, 'accounting for 1 in every 7 spent' by British consumers ...
Brand Barometer: Social media performance of Creme Egg
05 Apr 2012 | by Gemma Charles
-out of UK brand pages. It used the page to promote the TV ad for 'Goo Games', along with an Olympic ticket ...
Govt threatens alcohol ad ban to protect young people
29 Mar 2012 | by Parliamentary correspondent
The Government has warned that it will consider a ban on alcohol advertising unless more action...alcohol ads and France had outlawed TV commercials. "There is known to be a link between advertising ... the harmful effects of alcohol advertising." Ministers are worried that, while the code of practice says ... have said." The Advertising Association said: "We welcome the alcohol strategy s assessment ...
Domino's hits £1m sales in a week through mobile transactions
28 Mar 2012 | by John Reynolds
revealed that Domino's had produced its first Facebook-specific TV ad, which will highlight its offer ...
Peer recommendations 'improve ad recall'
17 Feb 2012 | by Gemma Charles
The survey, conducted by Decipher Research, aimed to measure the effectiveness of social video advertising. It surveyed online video viewers aged between 18 and 34, across four social video campaigns from FMCG brands Guinness, Coca-Cola, Unilever s Cornetto and Energizer Batteries, from July ...
Non-sponsor Nike is brand most associated with Olympics
15 Feb 2012 | by Matthew Chapman
launched its "#Make it Count" campaign, which features a number of British, Nike-sponsored athletes ... -Cola and British Airways have come in third and fourth, ahead of Adidas in fifth. Coca-Cola has come out on top ...
Junk food 'super complaint' puts Krave, Nesquik and Cadbury's Buttons in firing line
09 Feb 2012 | by Gemma Charles
The Children's Food Campaign (CFC) is filing a "super-complaint" to the Advertising Standards...the group to lodge complaints where advertising rules have been broken. The complaints are drawn from a report published by CFC and the British Heart Foundation in December, called 'The 21st Century ... that none of the products complained about could be promoted during children's TV programmes because ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
