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Wells & Young's marketing director Chris Lewis leaves for consultancy life

Lewis, who joined the brewer five years ago from Carlsberg where he was marketing controller, leaves Wells Young's on Thursday 31st May. During his time at the brewer, Lewis oversaw new advertising for Bombardier beer, featuring actor Rik Mayall and created by Karmarama. He also rolled out new ...

Vimto partners with Vevo to target teens

The tie-up will be promoted through a campaign that builds on the brand's 'Seriously Mixed Up Fruit' messaging. The work comes after Vimto revealed it would be moving its marketing spend from TV ... advertiser InSkin Media to create a further wave of branded online games in a multimedia promotion. Clare ...

Britvic repositions J2O in brand overhaul

The repositioning has been kicked off with a new TV ad by BBH that features a group of dogs turning up to a party hosted by cats. The hostility between the two species is broken down by the dogs proffering a crate of J20. The ad ends with the strapline, "A bottleful of togetherness". Last year ...

Premier Foods backs Great Little Ideas with social media push

brand portfolio, through an engaging 'Great Little Ideas' campaign that fits perfectly with our British ...

Adwatch (May 16) Top 20 recall: Bird's Eye

audience that s in love with primetime TV shows such as I m A Celebrity Get Me Out of Here Britain ... heart. Adwatch: Top 20 recall (May 16) Latest May-09 Brand Agency/TV Buyer ...

Twitter boss: UK brands 'driving ad innovation'

More than 140 brands, many from the FMCG sector, have invested in advertising on Twitter since it launched paid-for opportunities in the UK last September. Speaking to Marketing one year after ... other online advertising. Wang refused to break down revenues and declined to comment on pricings ...

Kopparberg unveils 'un-established' marketing drive

secret gig in a forest. Director Owen Harris, who most recently directed BAFTA award winning TV series ... Drawing on its Swedish heritage, the drive is themed around the strapline " n-established since 1882" and will be spearheaded by a TV campaign, created by RKCR/Y R, breaking tomorrow (15 May). Set ...

Hovis launches British Farmers Loaf with £3.5m marketing push

premium product called British Farmers Loaf....The 1.40 loaf, which comes in wholemeal and white variants, is made from 100% British wheat and is Hovis biggest launch of the year. The campaign, created by Dare, starts this weekend with a TV ad ... that goes into making each loaf. The ad will run on TV for the next four weeks, with a second burst ...

Weight Watchers appoints Davidson to head marketing

by advertising brand manager Melissa Matthews, who was previously head of brand strategy at Samsung. Weight ...

Ocado's Jason Gissing on Bullingdon Club, Jeff Bezos and being 'shot at'

. However, Gissing argues the facts were misconstrued, claiming that offers were advertised on quieter days ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.