Bauer Media partners Kraft for Philly in 5 campaign
04 Apr 2012 | by Nick Batten
. Darren Khan, television sales director commercial director for Bauer Access, said: "We're thrilled ...
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ITV signs up Pepsi for Shazam-enabled ad in BGT final
10 May 2012 | by Matthew Chapman
ITV signed an exclusive deal with the audio-recognition service in April in order to become the only UK broadcaster to offer advertisers its functionality in TV spots. Viewers can use the Shazam app on their smartphones to interact with creative in Pepsi Max s "crowd surfing" football ad ...
Lavazza awards €50m pan-European account to MEC
03 Feb 2012 | by Maisie McCabe
calendar of images of famous models taken by leading photographers, with a pan-European advertising ...
Facebook cost per click drops in UK
16 Jan 2012 | by Daniel Farey-Jones
clients in 205 countries. TBG observed reductions in cost per click rates for advertisers running ... environment is particularly compelling and demonstrates its effectiveness as an advertising channel and also ...
Greenall's London Dry Gin to sponsor Adventurer's Guide to Britain
28 Sep 2011 | by Sophie Maden
The peak-time ITV1 show, starring Gethin Jones, starts in November and will explore Britain's unexplored land and heritage. Greenall's will have TV idents, created by Addiction Content, around the programme, featuring the tagline 'The Great British Spirit'. The 170,000 deal was brokered by Total ...
Cadbury Dairy Milk to sponsor Glee on Sky1
22 Sep 2011 | by Sophie Maden
itself with one of the best shows on global television across multiple platforms." Matthew Williams ... s integrated campaign will include television, events and digital media, with extra support on-pack and in-store, rallying the British public to keep singing." The deal was brokered by media agency PHD. Cadbury ...
Gordon's buys bespoke pre-show theatre slot
12 Sep 2011 | by Daniel Farey-Jones
TV ads, featuring actors Philip Glenister and Emilia Fox, against arts programming in Pearl Dean ...
Tilda rice experiments with product placement around Zee
26 Aug 2011 | by Maisie McCabe
Tilda, the basmati rice brand, is to be the first advertiser to use digital product placement...design of packets of Tilda basmati rice into 10 episodes of the Zee TV soap Pavitra Rishta , including ... of Tilda, said: "Media consumption is changing and advertising has an increasingly difficult job of cutting ... placement is about to be transformed into a new scalable advertising medium, which delivers the right ...
My Media World: Steve Cox
13 Jul 2011 | by Jeremy King
Advertising Bureau. Hard to imagine now, but no one thought it would work, and plenty told me I would be mad ... Byrite. Or that first 'Coronation Street' centre break on Thames TV for 40k. The one event I would never miss... I s the Media Week Awards. Not for the winning, more for the drunken random pestering ...
Magners scoops Mail Connected's 'A Month of Sundays' competition
27 Jun 2011 | by John Reynolds
the cider brand £250,000-worth of advertising space in The Mail on Sunday....market and The Mail on Sunday is important to the cider brand. Magners has not advertised in The Mail ... or lapsed advertisers to its pages. Mail Connected is the advertising arm of The Mail on Sunday and the Daily Mail. The competition was open to advertisers that had not advertised in a Sunday newspaper ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
