to remove filtersFutura Foods calls in Brazil PR to promote Greek cheeses
22 May 2012 | by Sara Luker
in 2010-11. Despite this, only 11 per cent of British households regularly buy feta and less than five per ...
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Splendid retains £1m Smirnoff account
24 May 2012 | by Hannah Crown
awarded a global brief. Drinks manufacturer Diageo, which owns the Smirnoff brand, said the move stems ...
Sports lifestyle brand Extreme Group seeks agency for lifestyle push
15 May 2012 | by Sara Luker
to build the world's leading Extreme Sports TV distribution company and through brand expansion has become ...
Environment : Jordans' 'ten per cent' boost for wildlife
10 May 2012
-old environmentally conscious consumers. The PR team secured farmer and TV presenter Jimmy Doherty as a brand ...
Ex-Shine director Natalie Luke launches consumer start-up
30 Apr 2012 | by Hannah Crown
The sport, entertainment, FMCG and lifestyle shop, which comprises three people, is currently focusing on new brands, and has recently won healthy snack brand Bear. The agency has landed the brand s first ever comms campaign, part of a marketing and advertising drive that will focus on a dried fruit ...
Kettle Chips on consumer agency hunt
30 Apr 2012 | by Sara Luker
the brand ramped up its marketing activities with a new PR and press advertising campaign to try to reach a ...
Smirnoff £1m global consumer brief up for grabs
26 Apr 2012 | by Hannah Crown
PRWeek has learned that the brand has drawn up a shortlist for the brief, which is currently held by consumer agency Splendid Communications. The account is thought to be Splendid's largest deal. It was awarded in 2003 when Splendid was founded and is understood to have helped the agency expand into offices ...
Food & Drink/Tourism: Fika delivers a square deal for Sweden
19 Apr 2012
of Fika, a Swedish coffee break. Soho Square was transformed into Fika Square, with a multi-award ...
Kellogg's repitches lobbying brief over conflict
17 Apr 2012 | by Matt Cartmell and Alec Mattinson
sold WPP 49 per cent of advertising firm HHCL. WPP subsequently bought the rest of HHCL in 2006 ...
Food and Drink: Coffee creates a stir to deliver message
22 Mar 2012 | by John Owens
The British Coffee Association (BCA) was becoming increasingly concerned about negative media...The organisation, which represents UK coffee manufacturers, felt that a younger generation was being put off the drink and hired Red Door Communications to counter negative coverage. Campaign: Creating an online stir with coffee Client: British Coffee Association PR team: Red Door Communications ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
