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Coke Zero has launched a TV and digital pan-European marketing push, which introduces the "taste...The campaign targets young men and features a TV ad running across terrestrial and digital channels, with the ad also airing on video on demand services ITV.com, 4oD, Five and Sky Player until March. Activity is also live on www.cokezone.com , with a PlayStation promotion supporting the campaign ...
-regulatory guidelines for advertising alcohol on social media sites. EFRD has now launched an online training tool ... is currently running for the advertising community about how to market alcohol responsibly. In the UK ... year, both Diageo and Heineken struck major advertising deals with Facebook to collaborate on digital ...
-Cola by announcing a major investment in advertising and marketing....in advertising and marketing support. It mirrors a similar announced by Coca-Cola , which recently announced ... advertising strategy commitment. PepsiCo's advertising uplift is primarily to focus on the US, where it has ...
Giles Hedger to UK MD, in Brand Republic's round-up of this week's people moves in advertising...Advertising Leo Burnett Group has promoted its chief strategy officer, Giles Hedger , to the position of UK group managing director. ( Campaign ) Marketing Barclays has hired former Vodafone ... of mobile advertising sales for EMEA, to "refine" the company's mobile strategy and expand its revenue ...
, one would have thought an advertiser would have latched on to this simple thought before hunger isn ... Stephanie Beacham whingeing about being subbed. lolz This is classic advertising. Original Insight. Big ...
Brown-Forman is on the hunt for an agency to handle the global advertising business for its Maximus
Le Creuset, the French cookware brand, has appointed Krow to handle its pan-European advertising...Creuset's first international advertising campaign, which will run across the UK, Germany and Scandinavia. Ignite was the incumbent on the UK account. Le Creuset built a strong advertising reputation in the 90 ...
The Children's Food Campaign (CFC) is filing a "super-complaint" to the Advertising Standards...the group to lodge complaints where advertising rules have been broken. The complaints are drawn from a report published by CFC and the British Heart Foundation in December, called 'The 21st Century ... that none of the products complained about could be promoted during children's TV programmes because ...
brand Una, to award 50 worth of products to winners of the competition. The promotion drives ...
Kraft is launching an integrated advertising campaign, called 'Choccy Philly? Don't Be Silly...In January this year, Kraft unveiled plans to combine its Cadbury chocolate and Philadelphia Light brands and launch a chilled chocolate spread. The 'Choccy Philly? Be Silly' marketing campaign by JWT London begins on 17 February, with the TV ad hitting screens on 1 March. The TV ad will form ...
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