Noelle McElhatton: Forget austerity. 'Agile' is the new 'a' word for marketers
22 May 2012 | by Noelle McElhatton
, traditional media like outdoor, TV and direct are still in favour for reaching certain demographics ...
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Big Jubilee Lunch project in TV push
23 May 2012 | by Loulla-Mae Eleftheriou-Smith
McCann London has created a TV spot designed to raise awareness of The Big Jubilee Lunch, the Eden...was appointed by the Eden Project to handle media planning and buying. It has booked the ad onto digital TV ...
VIDEO: Samsung marketer outlines Hope Relay goals
16 May 2012 | by Georgina Brazier
-up to the Olympics. On Monday, it held a launch event at London's City Hall, where brand ambassadors TV chef Jamie ...
VisitEngland defends £5m campaign after industry attack
15 May 2012 | by Loulla-Mae Eleftheriou-Smith
fire at an ABTA conference for funding a campaign discouraging British consumers from holidaying abroad. In the TV ad, which rolled out in March, actor Stephen Fry asks Why on earth would anyone want to go ...
Lush ad banned over claims that reptile trading was driving species to extinction
09 May 2012 | by John Reynolds
An ad for cosmetics company Lush has been banned by the advertising watchdog after it ruled...). In total, the Advertising Standards Authority (ASA) received 14 complaints, relating to eight different ... of advertising rules. The ASA said it had not received sufficient evidence that "six million reptiles were ...
Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
Unilever, ASOS, British Gas, McDonald's and John Lewis top the nominations shortlist for the 2012...Zone Radio Advertising Bureau RadioCentre Scotty Brands Finance director s award British Gas Nectar Award British Gas Dr Pepper the Pepperhood (Coca-Cola) Zone Hotels ... Awards for Excellence. The FMCG giant has been cited in five different categories, including social ...
VIDEO: Launch of the M&S 'Shwopping' campaign
27 Apr 2012 | by Matthew Chapman and Georgina Brazier
brightcove.createExperiences(); The campaign will be spearheaded by a television spot starring Lumley and is designed to change consumer's behaviour and encourage customers to recycle unwanted clothing. At the event in East London, Sharp told ...
Charities should share tax burden
25 Apr 2012 | by Helen Edwards, PPA Business columnist of the year
attracting the most-gifted teams. The result has been some of the most awarded advertising of recent years ... combined annual income of 4.6bn. The first three spots go to The British Council ( 693m), The Arts ... the cream of British design talent for brand identity makeovers. - Almost one-fifth of all UK direct mail ...
BHF follows Vinnie Jones with Corrie heart attack ads
20 Apr 2012 | by Daniel Farey-Jones and Nick Batten
The British Heart Foundation will run ads for its Heart Helpline during 'Coronation Street..., notably running a two-minute TV ad featuring actor Steven Berkoff simulating a heart attack during ITV ... . Neil Bonley, account sales manager at ITV, said: "ITV s partnership with British Heart Foundation demonstrates how we can innovate around the traditional model of brand building on TV, with a focus ...
ISBA slams doctors for 'abdicating responsibility' in obesity debate
16 Apr 2012 | by Arif Durrani
of British advertisers, ISBA....faces record levels of obesity. Just under a quarter of British adults are now classified as obese ... announced plans to ban advertising of foods high in fat, sugar and salt (HFSS), regularly referred ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
