VIDEO: Samsung marketer outlines Hope Relay goals
16 May 2012 | by Georgina Brazier
-up to the Olympics. On Monday, it held a launch event at London's City Hall, where brand ambassadors TV chef Jamie ...
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Noelle McElhatton: Forget austerity. 'Agile' is the new 'a' word for marketers
22 May 2012 | by Noelle McElhatton
, traditional media like outdoor, TV and direct are still in favour for reaching certain demographics ...
VisitEngland defends £5m campaign after industry attack
15 May 2012 | by Loulla-Mae Eleftheriou-Smith
fire at an ABTA conference for funding a campaign discouraging British consumers from holidaying abroad. In the TV ad, which rolled out in March, actor Stephen Fry asks Why on earth would anyone want to go ...
Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
Unilever, ASOS, British Gas, McDonald's and John Lewis top the nominations shortlist for the 2012...Zone Radio Advertising Bureau RadioCentre Scotty Brands Finance director s award British Gas Nectar Award British Gas Dr Pepper the Pepperhood (Coca-Cola) Zone Hotels ... Awards for Excellence. The FMCG giant has been cited in five different categories, including social ...
VIDEO: Launch of the M&S 'Shwopping' campaign
27 Apr 2012 | by Matthew Chapman and Georgina Brazier
brightcove.createExperiences(); The campaign will be spearheaded by a television spot starring Lumley and is designed to change consumer's behaviour and encourage customers to recycle unwanted clothing. At the event in East London, Sharp told ...
Charities should share tax burden
25 Apr 2012 | by Helen Edwards, PPA Business columnist of the year
attracting the most-gifted teams. The result has been some of the most awarded advertising of recent years ... combined annual income of 4.6bn. The first three spots go to The British Council ( 693m), The Arts ... the cream of British design talent for brand identity makeovers. - Almost one-fifth of all UK direct mail ...
ISBA slams doctors for 'abdicating responsibility' in obesity debate
16 Apr 2012 | by Arif Durrani
of British advertisers, ISBA....faces record levels of obesity. Just under a quarter of British adults are now classified as obese ... announced plans to ban advertising of foods high in fat, sugar and salt (HFSS), regularly referred ...
Energy industry to increase transparency over best deals for customers
11 Apr 2012 | by Matthew Chapman
Customers of EDF, British Gas, E.ON, SSE, Scottish Power and Npower will also be offered the best tariff if their contract comes to an end, and if they contact their supplier at any time to ask. The Coalition Government claims the "landmark" deal with all the major energy suppliers could mean millions ...
The Government Communication Centre: life after the COI
05 Apr 2012 | by Gemma Charles
CLICK HERE FOR THE BIG DEBATE: 'GOVERNMENT ADVERTISING SAVES THE COUNTRY MONEY' It has been a ... TV and press. DH marketing director Sheila Mitchell (right) says that departments will monitor ... ADVERTISING SAVES THE COUNTRY MONEY' The motion was proposed at the Debating Group event which took place ...
Editor's Comment: Why Whitehall needs the professionals
04 Apr 2012 | by Noelle McElhatton
For those who rue the COI's demise, there was comfort in a TV ad that debuted last Saturday. Broadcast a day after the doors of Hercules House finally closed, the first post-COI TV campaign was hard ... memories of the heyday of government advertising, circa 2006. It suggests there are still marketers ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
