Helen Edwards on Branding: The third way
05 May 2010 | by Helen Edwards
big stroke of luck: to be blessed with the most telegenic presence in the new age of live TV debates ...
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Rajar chief executive de la Bedoyere to join RSPCA
12 May 2010 | by Mark Banham
David Mansfield, current chairman of Rajar is set to assume the joint role of chairman and chief executive, while a suitable successor to de la Bedoyere is found. De la Bedoyere was previously managing director at Associated Newspapers' Evening Standard and, prior to that, was advertising director ...
Rewriting the rules
27 Apr 2010 | by Gemma Charles
Advertisers, lobby groups and industry bodies have been busy poring over the government's draft ... Unfair Trading Regulations 2008. Additionally, while the Committee for Advertising Practice and its broadcast equivalent, BCAP, have their own environmental section, the codes advise that advertisers take ...
What women really want
14 Apr 2010 | by Nicola Clark
It is difficult to imagine Clementine Churchill poring over every minute detail of her outfit, or complaining on national television about Winston's unappealing habit of leaving his dirty socks on the floor ... 's difficult to gain momentum,' he says. While the imminent TV debates will give Gordon Brown, David Cameron ...
Mark Kleinman on Marketing and the City: In the balance
13 Apr 2010 | by Mark Kleinman
. While the direct impact of the parties' advertising may be marginal, there is a clear case to argue that ... . The reasons for this are not directly related to the advertising industry, although the recruitment of M C ... for this election campaign, the main parties will be focusing their advertising efforts on trying to convince voters ...
Biggest brands: Top 100 online advertisers 2010
30 Mar 2010 | by Adam Woods
As many advertisers were forced to cut back last year, so media owners probably comforted ... to 506.3bn in 2009 - a 9.7% year-on-year increase. While half of the UK's top 100 online advertisers cut ... by the prospect of solid ROI at a time when they were striving to cut marketing costs. 'Advertising budgets ...
Find a healthy balance
30 Mar 2010 | by Gemma Charles
such nutritional trash'. Earlier this year Kellogg also drew criticism for advertising Coco Pops as an after ...
The Marketing Society Forum - Should charities use ads to compare themselves with each other?
24 Mar 2010
Imminent changes to the codes of practice governing advertising will allow charities to detail...advertising, brands should spend their money on convincing people why they should buy their brand and not why they shouldn't buy another. Comparative advertising reminds me of bickering politicians and my ... Massey, Managing director, The Gild I understand the argument that allowing comparative advertising ...
Biggest brands: Top 100 advertisers 2010
23 Mar 2010 | by Nicola Clark
by finance directors or consultants. Adspend among the top 100 advertisers fell by 854m a reduction ... the advantage of facing less competition for prime advertising positions. Neil Johnston, head of buying at OMD UK, said: "Price deflation has created an opportunity for brands. The cost of entry for TV ...
Change we can believe in?
16 Mar 2010 | by Gemma Charles
's recent comments on the premature sexualisation of children through advertising suggests ... it back to 1997 levels. According to Nielsen, almost 208m was spent on advertising alone last year, so ... to advertisers and ailing media alike. 'I want the advertising industry to take advantage of our plans for local ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
