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Howell takes key role at Advertising Association

LONDON - The Advertising Association has elected Rupert Howell, ITV's managing director of brand..., who left ITV last summer. Howell secured his first job in advertising at the Ogilvy group in 1979 ... of Practitioners in Advertising for 2000/2001. Baroness Peta Buscombe, the Advertising Association s chief ... to make a terrific contribution to the work of the Advertising Association. ...

Pringle still revels in the IPA hot seat

in Advertising, the last six as its director general, Hamish Pringle talks to Julia Martin about the challenges...in the chief s chair at the advertising industry s trade body. The report, which he helped instigate as a ... - is that new technology is enabling lots of small businesses to become successful advertisers who weren ... small businesses can now advertise in a completely measurable manner, which, he proposes, may give them ...

FMCGs to fuel £160m boost to online adspend in 2007

will begin a second phase of internet advertising, with FMCG brand advertisers finallly embracing the medium....Group M's report, published this week, estimates that internet advertising will jump by 36% in 2007, a massive increase on its forecast of 26% in June. FMCG advertisers will join the bandwagon ... , it would mark a £200m investment. Group M predicts big advertisers to try out the medium will be in food ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.