28 May 2012
| by Sarah Shearman
it had used since it first advertised on TV in 2010.
Follow Sarah Shearman on Twitter ...
24 May 2012
| by Maisie McCabe
advertising....), but British advertisers have not created world-class radio spots in recent years.
In 2011, for the second ...
1992: The Radio Advertising Bureau is founded under Douglas McArthur
1995: The RAB Aerial Awards ...
When people are asked to name their favourite ad, the most common response is a TV spot. Posters ...
23 May 2012
The TV campaign, created by Wieden Kennedy, is set during a France versus Holland football match that is interrupted by waves of young players invading the pitch to show they have the skills and hunger to take on the best in the world, including Wesley Sneijder. ...
22 May 2012
| by Matthew Chapman
EDF Energy is running a TV campaign starring its orange blob brand character in an athletics...The 30-second television spot features the brand character dreaming of athletics, before being ...
was launched in April with a 60-second television ad pushing the brand's low-carbon claims and introduced ...
Better Energy' advertising and in particular, to our new brand character.
"Bringing together 'Thank ...
22 May 2012
| by Loulla-Mae Eleftheriou-Smith
Irn-Bru, the soft-drink brand owned by A G Barr, is airing a humorous TV ad running under its 'Gets...," and "steamy windows".
The ad will run on TV and in cinema, and was directed by Stuart Elliot.
Copy ...
22 May 2012
| by Arif Durrani
, and the publisher's head of advertising, David Weeks, shares the challenges and learnings so far....than 500,000 in commercial revenue.
Advertisers already want deep, practical high-value integration ...
high value integration."
The cost of advertising in a print ad and a digital edition is said ...
16 May 2012
| by Sarah Johnson
Schwarkopf's sponsorship of 'Big Brother'.
Under Bampton's leadership, the broadcaster increased TV ...
mean Channel 5's TV ad revenues could decline in 2012.
Bampton was brought in to head up sales ...
16 May 2012
| by Matthew Chapman
A television spot by Santo shows a fan sprouting red-and-white feathers as he is transformed into a "super fan bird mascot" through the magic of Coca-Cola after a goal is scored. It will be shown for the first time on TV on ITV1 today (16 May).
The ad also offers viewers a chance to win tickets to Euro ...
16 May 2012
| by Loulla-Mae Eleftheriou-Smith
Paddy Power's TV and online ad asking viewers to spot "transgendered" ladies among a crowd...The 'Ladies Day' ad, created by Crispin Porter Bogusky, aired on TV in February, but was quickly ...
stance.
The Advertising Standards Authority (ASA) began an investigation into the ad, saying it had ...
is based in the Republic of Ireland, the Advertising Standards Authority Ireland (ASAI) judged on the ad ...
15 May 2012
Halfords' summer campaign, by DLKW Lowe, centres around a TV spot.